Centre for Digital Business

How do our digital business students work with industry?

Have you heard about digital business transformation? Here at Salford we have and we want to be part of the process that helps transform your digital businesses. Do you want to know how our students work with internal and external partners? I am Dr Yun Chen and I run two modules working closely with industry […]

The Rise of Fractal Politics

“The rise of fractal politics” was first submitted to the Nine Dots Prize in response to the question, “Are digital technologies making politics impossible?” The essay was written as a thought piece prior to the announcement of the 2017 UK General Election. Fractal Politics In this essay “the rise of fractal politics” describes the current state […]

Has the #pizzagate incident given us a terrifying glimpse of the future?

This year has offered some dramatic lessons in the power of social media. Twice, people have confounded predictions to vote for ideas which have targeted emotional responses. Now we have President Donald Trump, and the UK Government scrambling to navigate a path out of the European Union. As 2016 draws to a close, a shooting […]

Is the Social Media Bubble about to burst?

Social Media Bubble questions resurface whenever Social Media attracts bad press. For example, claims that paid ads receive low levels of engagement, or that social media is a waste of time for marketers are contributing to this thinking. These statements appear to have practical support. Twitter recently announced redundancies and as a result its panicked users […]

Why study Digital Marketing at Salford?

Before I started my Search and Social Media Marketing module (SSMM), I did not consider optimising my digital profiles or worry about the ranking of my name in Search Engine Results Page (SERPs). Knowing what I know now this is one reason as to why I study Digital Marketing at Salford. Most of us have social […]

How to get a graduate job: my seven steps to success

Like many other graduates who recently graduated in the summer of 2016, I started to search for that ‘dream job‘ and in my instance – The first job. How to get a graduate job will depend on you and your personality and here is my way… Every graduate had the same attitude and drive as […]

Pokemon Go App and the rise of #PokeBusiness

There is no questioning the phenomenal rise of Pokémon Go app into our collective consciousness. The evidence is significant. Just two examples include, Pokémon Go app claims more players than Twitter users in the US and is the most downloaded app in its first week ever. Perhaps even greater evidence of the scale of this free game’s impact is the rapid […]

Careers advice: how to land your #DreamJob

You’ve done it. You’ve finally done it. Three years at University have come and gone in a flash. You’ve spent thousands of pounds, you’ve endured thousands of hours staring at PowerPoint presentations and you’ve spent what felt like thousands of hours in the library, juiced up on Red Bull. But, it’s all amounted to something. […]

Starting out in #online marketing?

Do you need to join an online marketing course to get the right tools for your business? For anyone who grew up in the last twenty years or so, digital or online marketing is just another thing that happens. Yet for the rest of us (those with a few more wrinkles) it’s still a major phenomenon […]

How 3D printing works #PUPRU

How does 3D printing work? Have you heard abut 3D printing technologies? There are lots of things you could print. We have already been printed a few things already, like a duck, a Salford ambition sign and a butterfly clip! Recent improvements and falling prices of 3D printers meant that the technology is more accessible […]