Posts tagged: Knowledge Transfer Partnership

Can a Knowledge Transfer Partnership (KTP) help your SME?

16 October 2014
pennine telecom

Pennine Telecom

Pennine Telecom are a small and medium-sized enterprise (SME) based in Greater Manchester, UK. Pennine Telecom began their partnership with Salford University over 10 years ago, supporting the Annual Family Telecoms Exhibition and more recently by producing a product demonstration video for Yealink UK, it was during the production of the video that Pennine Telecom realised how their partnership with the university could flourish even further.

Discussions regarding the Knowledge Transfer Partnership (KTP) took place in relation to creating a digital cross-channel marketing strategy, concentrating on a seamless approach to the client through all available channels. I was appointed as a KTP Associate, and started in June 2013 and have loved every working day since!

So, how has the Knowledge Transfer Partnership helped Pennine Telecom so far?

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Passing on the Digital Marketing Strategy Baton…

22 July 2014
fianna hornby

Fianna Hornby, KTP Digital Marketing Executive

I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I am now well on the way to implementing marketing automation within Pennine Telecom, which will give the Bury based SME a competitive advantage in the 21st Century market place.

Due to my involvement in the Knowledge Transfer Partnership, I was lucky enough to be offered a place on the university’s MSc in Marketing. As I’ve worked so closely with the business school as both a professional and a student, when I was asked to write a blog post on my ‘greatest experience’ I found the idea of choosing one quite difficult because I’ve managed to accomplish so many things.

During my time here I’ve made great friendships with both classmates and colleagues, I’ve been given incredible guidance in academia and offered invaluable opportunities which will stay with me for the rest of my life.

On reflection, one day stands out, the day I delivered my first guest lecture…

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Back to School to Get Better Data Analytics

7 July 2014
Fast Web Media

Fast Web Media

The UK’s digital advertising spend reached a new record in 2013, valued at £6.3 billion. This double digit growth of 15.2%, highlighted in the study done by Internet Advertising Bureau and PricewaterhouseCoopers, is just one of many indicators showing a rapidly expanding industry.

In such a competitive market, evidence based decision making is paramount. Every brand is looking for that extra edge – and digital marketing offers a access to data and insight that was previously impossible. Based on real data you can now gain better understanding of customers’ habits, boost your awareness and compete more effectively against your rivals.

But where do you find that extra understanding, when you have to use the same online metrics that are accessible to everyone? How do you tease out the underlying shifts that lead to top-line events, understand those shifts, and use the knowledge to fine-tune your marketing activity?

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