Pennine Telecom are a small and medium-sized enterprise (SME) based in Greater Manchester, UK. Pennine Telecom began their partnership with Salford University over 10 years ago, supporting the Annual Family Telecoms Exhibition and more recently by producing a product demonstration video for Yealink UK, it was during the production of the video that Pennine Telecom realised how their partnership with the university could flourish even further.
Discussions regarding the Knowledge Transfer Partnership (KTP) took place in relation to creating a digital cross-channel marketing strategy, concentrating on a seamless approach to the client through all available channels. I was appointed as a KTP Associate, and started in June 2013 and have loved every working day since!
So, how has the Knowledge Transfer Partnership helped Pennine Telecom so far?