Whether you have a blog, E-commerce site or try to sell new cars using the power of the internet like me, then the SSMM course at Salford University will teach you that Google Analytics will be key. It will help you to distinguish what sinks or swims and help you to understand your website visitor traffic.
So where do you start with Google Analytics?
Create an account for you and your website here or get an existing user to add permissions for your login and you’ll be able to see the incredibly useful and anonymous tracking data Google Analytics collects for visits to your website including
- Device type (mobile, tablet, desktop)
- Operating system
- Screen resolution
- Internet provider
Along with many other values to ultimately understand your audience so you can target and optimise your website whether you’re selling or creating content.
It may take a while, but spend a little time familiarising yourself with the toolbar at the side. It has taken me around ten weeks to remember all the different options and hidden treasures that can be found.