Posts about: search engine marketing

Social media campaigns: don’t FAIL!

21 April 2016
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Understanding your goals and achieving a return on investment (R.O.I.) is crucial when embarking on a social media campaigns. There are so many different perceptions of “success” when it comes to social media that you could easily invest a large budget into a campaign and fail to achieve your goals – We did and we were left feeling pretty stupid!!

social media campaigns - didn't think that one through

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Getting Started with Google Analytics

21 April 2016
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Whether you have a blog, E-commerce site or try to sell new cars using the power of the internet like me, then the SSMM course at Salford University will teach you that Google Analytics will be key. It will help you to distinguish what sinks or swims and help you to understand your website visitor traffic.

So where do you start with Google Analytics?

Create an account for you and your website here or get an existing user to add permissions for your login and you’ll be able to see the incredibly useful and anonymous tracking data Google Analytics collects for visits to your website including

  • Location
  • Device type (mobile, tablet, desktop)
  • Operating system
  • Screen resolution
  • Internet provider
  • Age
  • GenderGoogle Analytics meme sudden clarity clarence reads i just installed google analytics now i can see everything
  • Language

Along with many other values to ultimately understand your audience so you can target and optimise your website whether you’re selling or creating content.

It may take a while, but spend a little time familiarising yourself with the toolbar at the side. It has taken me around ten weeks to remember all the different options and hidden treasures that can be found.

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What is Digital Marketing? #passion4digital

20 April 2016
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What is digital marketing after all?

So, couple of years ago now I had a fancy website designed, which to all intents and purposes was not my intention at all at the time.

I contacted a local web design guy, his website looked great and I liked his style, he was pretty cool.  He was enthusiastic, confident and he knew a damned sight more than me about this whole website design game.

We met and I presented him with my idea, all I wanted was a little website, nothing too flash, just a gentle introduction into the worldwide web but an hour later, I’m not quite sure what I’d agreed to, but it sounded great! What a guy!

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Social Media Recruitment and a beginner’s take on #SEO

20 April 2016
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social media recruitment

As a recruiter I have gone through a journey. Gone are the days where I could solely rely on newspapers and company websites to find and attract talent. Although these methods are still used, with the growth of the Internet and social media combined with a competitive market, I recognise that social media recruitment is an essential tool to finding top talent. Not only do I recognise this, I am excited by this!

How do we know this?

A global social recruiting survey completed by LinkedIn found that more than 50% of jobseekers now use social media to assist them in their job searches. With this in mind, it is important to understand and develop a social media recruitment strategy. Not only is social media an important recruitment tool to attract and source top quality candidates, it’s also an exciting opportunity to create and develop your digital presence.

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learn to fly a helicopter

14 April 2016
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learn to fly a helicopterlearn to fly a helicopter (CC) by Archangel12

Would you like to learn how to fly a helicopter? We are UK based helicopter pilot training school

 

 

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Digital marketing and SEO – the ten commandments

24 March 2016
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Get ahead in SEO and digital marketing

CC by hin255 from freedigitalphotos.net

The Search and Social Media Marketing course at Salford University has some brilliant SEO and digital marketing tips . Small businesses like mine need to be able to market themselves online. We all know we have to be at the top of the rankings to get noticed. Here are the ten most important lessons we’ve learned so far:

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Search and Social Media Marketing Course: Class of 2015

10 December 2015
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10 Weeks of Search and Social Media Marketing

SSMM7

The SSMM class after their final session

This year’s Search and Social Media Marketing Course was brought to a close on the 5th of November, after 9 weeks of all things digital marketing. The evening was a celebration of the work and dedication demonstrated by our professional cohort throughout the programme. Read more…..

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Key Areas of SEO From A Web Designer

24 November 2015
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paul doyle

Coming from a web design background, the course has offered me a great insight into the world of search and social media marketing and how I can adapt the skills within my business and for my clients. I would highly recommend the course and I hope this blog helps you decide whether this it’s right for you.

SEO Key Areas

Having some knowledge of SEO marketing you would think, “Why is he on this course?” but after 9 weeks I’ve learnt that there’s much more than a few input of keywords needed to improve your marketing on and off you’re website. The key areas I found most helpful to develop my marketing strategy are as followed.
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Digital marketing strategy audit – turning ideas into action

24 November 2015
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Over the past 5 weeks on the Salford Uni course we’ve listened to our tutor and 5 industry speakers share more than 300 slides of the latest digital marketing goodness. Question is, how do we use these tools in the real world of limited time, people and budgets?  To investigate, I’ve done a digital marketing strategy audit.

My client Trafford Builders is a growing family business. They do home extensions, loft conversions and open plan living. My challenge is to use digital marketing gracefully to help them build their brand and win new customers through enhanced word of mouth.

Digital marketing strategy audit example: Trafford Builders

And here’s the rub –  I’ve only got at most an afternoon a week to achieve results. Here comes my digital marketing strategy audit.

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What is SEO?

4 November 2015
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What is SEOSearch Engine Optimisation (SEO) and Search seems to be defined by crises – first came the dreaded Google updates petting zoo, then we survived mobilegeddon, and we’re currently living under the reign of King Content. But what’s coming next? And how can we prepare for it?

In this post, Rob from Provident Insurance shows us how we can forecast what’s coming next by looking back at what’s come before, and provides his top tips for future-proofing your site and its content.

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