Posts about: search

What is SEO? How to create a great business strategy: The Basics

12 April 2017

I wanted to start by covering 2 of the most common questions searched online according to results on www.answerthepublic.com: What is SEO? What is a great SEO strategy for my business? and relate them to the experiences I’ve had with a friend and colleague who runs her own online business.

Please let me know in the comments below if you find this helpful or like and share the post with your social media.  This blog follows my completion of the Search and Social Media Marketing course at The University of Salford.

What is SEO?

First of all, SEO means Search Engine Optimisation and describes how we take your business and increase your rankings on a search engine such as Google or Bing.  The aim is to bring the listing for your website or physical store to the top of the search results and ultimately increase your business revenue.

There are many different search engines worldwide, I have listed the top 2 in the western world; however, the same strategy can be used no matter which engine or device is used to find you.

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User Experience for SEO #UX #SEO

12 April 2017

Implementing user eperience for SEOTechnologies such as Google’s search engine and the other search engines out there have made our life easier. We now live in an age where people rely on search engines for answers to their problems. Online business now rely on  search engine and good user experience help to improve their product and services which leads to the topic of how you can use user experience for SEO (Search Engine Optimisation).

The speed at which search engines give answers to queries also makes it so reliable that some people trust search engine results more than what a fellow human says. Have you ever been in a gathering of friends who are trying to remember or establish a fact which leads to an argument and someone says let’s “Google it” which almost seems so obvious? While a search engine provides immediate access to information, sometimes we still tend to get personal answers from official and reliable resources, or a friend.

Search Engine Optimisation (SEO) – the process of making your digital profiles visible on search engines for a range of relevant search queries – has changed drastically over the last few years. Google is the market leader in the UK and has reshaped the SEO landscape. Google is one of the top leading search engines in the world, believe it or not. Where Google goes others follow. Read more…..

What is SEO and the benefits it possess?

11 April 2017

What is SEO?What is SEO

What is SEO? That is a great question, and one that will be explained in detail throughout this blog post. SEO (Search Engine Optimisation) has vastly become an essential part of any digital marketing strategy, due to its proven effectiveness and wealth of benefits (don’t worry I will explain in detail later).

Search engine optimisation is a marketing technique where you aim to grow your visibility organically in the SERP’s (Search Engine Results Pages). SEO is done to improve rankings, increase the awareness of your product or service and drive traffic to your website. However, an important tip to take away is that with SEO, you shouldn’t just create a search engine optimised page, you should make the page user friendly, relevant to your audience’s needs and easy for search engine robots to understand.

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Legal Marketing: Our Development since SSMM

7 April 2017

5 Key Points of Progression

In both 2014 and in 2016, members of the team at Wildings Solicitors have joined The University of Salford in MediaCityUK for the SSMM course. For Solicitor Director, Kid Harwood, who attended SSMM in 2014, the course reaffirmed just how much of a pivotal role legal marketing would play in the development of the legal sector.

 

Kid Harwood - legal marketing George Crane - legal marketing

 

 

Getting involved with the communities in which we work is extremely important to us at Wildings. Seeing The University of Salford offering real value to businesses in the North West is something we found extremely heartening and is one of the reasons we were keen for our staff to rejoin in 2016.

Away from the SSMM course, Wildings have been involved with some great events at The University of Salford. KickFactor, launched at Creative Entrepreneur, was a Wildings Solicitors sponsored competition that took place in Media City in April 2016. The event saw young entrepreneurs from the business school competing for a one thousand pound investment in their business ventures.

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IVA Advice and IVA Debt Advice SEO for X-Debt

17 November 2016

IVA Advice and IVA Debt Advice SEO

Company introduction

X-debt is a debt company dealing mainly IVAs (Individual Voluntary Arrangements) a form of debt management and IVA debt advice . The company relies on introducers of new business which can be expensive. The aim of this SEO work is to try increase the amount of business through the company website www.x-debt.co.uk and improving the google rankings will help with this.

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Digital Marketing for Law firms: The Basics

16 November 2016

In the legal sector, reputation means everything. Word of mouth recommendations have secured client instructions at law firms for decades. Provide a quality service and you will be rewarded by having previous clients point their friends, family and colleagues in your direction should they ever require a solicitor.

Word of mouth recommendations will undoubtedly continue to play a prominent role in the decision making process of those looking for a solicitor. However, as the business landscape evolves and clients demand different experiences, failing to keep up with the curve could prove costly. Getting the fundamentals of digital marketing for law firms correct is something firms of all size should be investing in.

In this blog post we will discuss the basics of digital marketing for law firms, highlight some useful tools and prove why investing your time (and maybe money) into digital is absolutely key.

The three key areas we will cover are:

  • SEO
  • Social Media
  • PPC

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Search and Social Media Marketing Course: Class of 2015

10 December 2015

10 Weeks of Search and Social Media Marketing

SSMM7

The SSMM class after their final session

This year’s Search and Social Media Marketing Course was brought to a close on the 5th of November, after 9 weeks of all things digital marketing. The evening was a celebration of the work and dedication demonstrated by our professional cohort throughout the programme. Read more…..

Can you teach an old dog new SEO tricks?

1 November 2015

SEO tricks: Can you teach an old dog new SEO tricks?

It was face down on the physiotherapist’s couch that I had my SSMM epiphany.

It was about week 4 of the course and the physio was talking about his own website and trying to improve its ranking. He had recently done some training in New York learning a technique that was not widely available in the UK. He obviously had the makings of some great content and I suggested he get it on his website and have a think about optimising it for some of the more unusual keywords. We also talked about Search Engine Optimisation (SEO) tricks in general and the many different tools out there that he could use to improve his website and in particular its position on Search Engine Results Pages (SERPs).

It was good to feel that I was starting to make sense of a world I had only stepped into a few weeks previously! Read more…..

Search and Social Media: a Beginner’s view

31 October 2015

I have been writing news pages for my company website www.homes4u.co.uk for the last couple of years and dabbling in Social Media with no real firm plan in place. I knew that content was important for improving search engine results and was under the impression the work I had been putting in was good.

My posts read well and doubled up as press releases. It was only recently, when I was looking at our ranking on search engines, that I discovered we were no longer top of the page for what I would expect to be our key search terms.

So, the question was where do I start? 

My background is Estate Agency not marketing or web design. I like to think I am quite computer literate and I have a good understanding of social media but where my knowledge had gaps was Search Engine Optimisation (SEO). I didn’t want to be reliant on the advice of website designers so I decided to research a Search and Social Media Marketing course.

Search and Social Media: homes4u SEO

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Finding Student Accommodation in Cape Town

7 May 2015

The Room Link

Student Accommodation in Cape Town and other South African cities is scarce.  So, how does attending an Search and Social Media Marketing (SSMM) course in Salford lead to starting up a company to find  student accommodation in Cape Town?  And, more importantly, finding a solution to the student accommodation crisis in South Africa?  What is the best way to use search and social media when starting an internet business?

If TheRoomLink was conceived on the SSMM course, it was born on a late winter’s day in a cosy hotel bar in Ilkley.  We’d had a few ideas for internet businesses based around the sharing economy.  The idea we liked best was flexible renting.  The idea was simple.  Some people have spare space; they need income and other people need accommodation.

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