Posts about: social media

Key Areas of SEO From A Web Designer

24 November 2015
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paul doyle

Coming from a web design background, the course has offered me a great insight into the world of search and social media marketing and how I can adapt the skills within my business and for my clients. I would highly recommend the course and I hope this blog helps you decide whether this it’s right for you.

SEO Key Areas

Having some knowledge of SEO marketing you would think, “Why is he on this course?” but after 9 weeks I’ve learnt that there’s much more than a few input of keywords needed to improve your marketing on and off you’re website. The key areas I found most helpful to develop my marketing strategy are as followed.
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Six steps to better social media engagement

1 November 2015
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For any business using social media channels, it is important to know what makes your target market tick and to think about how you are going to engage with them.

I have recently completed the Search and Social Media Marketing course at Salford University which has given me more of an insight into digital marketing and some psychology behind the thought process of users on social media.

Social media engagement

According to Jonah Berger, there are six STEPPS to creating successful content that is more likely to trigger people to share or engage with your content on social media.

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Search and Social Media: a Beginner’s view

31 October 2015
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I have been writing news pages for my company website www.homes4u.co.uk for the last couple of years and dabbling in Social Media with no real firm plan in place. I knew that content was important for improving search engine results and was under the impression the work I had been putting in was good.

My posts read well and doubled up as press releases. It was only recently, when I was looking at our ranking on search engines, that I discovered we were no longer top of the page for what I would expect to be our key search terms.

So, the question was where do I start? 

My background is Estate Agency not marketing or web design. I like to think I am quite computer literate and I have a good understanding of social media but where my knowledge had gaps was Search Engine Optimisation (SEO). I didn’t want to be reliant on the advice of website designers so I decided to research a Search and Social Media Marketing course.

Search and Social Media: homes4u SEO

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Finding Student Accommodation in Cape Town

7 May 2015
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The Room Link

Student Accommodation in Cape Town and other South African cities is scarce.  So, how does attending an Search and Social Media Marketing (SSMM) course in Salford lead to starting up a company to find  student accommodation in Cape Town?  And, more importantly, finding a solution to the student accommodation crisis in South Africa?  What is the best way to use search and social media when starting an internet business?

If TheRoomLink was conceived on the SSMM course, it was born on a late winter’s day in a cosy hotel bar in Ilkley.  We’d had a few ideas for internet businesses based around the sharing economy.  The idea we liked best was flexible renting.  The idea was simple.  Some people have spare space; they need income and other people need accommodation.

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Copywriting for SEO, Social Media, and Charity Ducks

7 May 2015
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Soap home page

Although I’m a content writer I’m also expected to lead Soap Media’s social media marketing campaigns and, naturally, I’m Copywriting for SEO – page rankings are always in mind. Some established Copywriters lament the new generation and complain about where the talent’s gone, but Copywriting with Google’s algorithms in mind is now the way of things, and content is primarily about SEO, keywords, and Call to Action (CTA) buttons.

It’s a complex time, and this is what I’ve learnt after four years of SEO, and following two months of The University of Salford’s Search and Social Media Marketing (SSMM) course…

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Get a Job in SEO – 4 Tips for Beginners

6 May 2015
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Search Engine Optimisation (SEO) is extremely important for any business and their website, yet SEO careers have no easy entry point nor clearly defined route on how to get a job in SEO.  I’m at a point in my SEO time-line where I need to implement some important tasks (my 4 ‘top tips’) in order to maximize my potential for employment within the SEO industry.

Get a Job in SEO Tips for Beginners

Get a Job in SEO Tips for Beginners

My story isn’t your typical one that begins with a foundation in web design. I came from a degree in Audio Technology, to starting a photography business, to now studying SEO, PPC (Pay-Per-Click advertising) and Digital Marketing.

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Social media and small businesses in the UK

6 May 2015
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It appears that according to Google, Social Media and small businesses is a combination that does not lead to ecommerce purchases in travel related business, and they are not even useful for promoting brand awareness!

The web page that seems to suggest this is called “The Customer Journey to Online Purchase”. This page allows you to select a country, an industry and a business size it then displays a diagram which places icons representing various channels along a line leading to purchase online.

If you select “Travel”, “UK” and “Small” you get the following diagram;

Small Travel business UK

The Customer Journey to Online Purchase

It appears that the nearer an icon is to the right hand side then the more likely an interaction will result in a purchase, and entries nearer the left are good for getting your brand known about.

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Social Media Marketing: The Making of a Brand

5 May 2015
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Having spent my teenage years publishing an endless collection of holiday snaps, documenting my every thought and updating those somewhat embarrassing relationship statuses on Facebook, the role of Social Media Executive for an e-cigarette brand did not seem a mean feat.

The Art of Social Media (CC) by mkhmarketing

The Art of Social Media (CC) by mkhmarketing

But oh boy, was I wrong. I soon came to realise that those years of attempting to portray the perfect image of myself on social media carried far fewer obstacles and incredible opportunities than those available to a brand. With the help of social media courses such as Search and Social Media Marketing at the University of Salford, I came to understand the degree to which social media marketing had now become the cornerstone to every company.

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The Death of SEO

4 December 2014
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That’s it. Shut the doors, disconnect the phone. Prevent the dog from barking with a rubber chicken.*

For SEO is dead and we don’t have jobs any longer. Damn.

At least that’s what some people will tell you, and as others ask whether this is indeed true, search engine optimisers, web developers and business owners must learn to separate the wheat from the chaff; fact from fiction. SEO; the very mention of these three letters is enough to turn some potential customers’ and digital industry sceptics’ stomaches. ‘But isn’t SEO dead and gone?’ you might have heard them ask, quickly qualified with ‘Anyway, it’s all some kind of dark art, isn’t it?’.

Having sat and thought about these two questions a great deal (likely when I should have been doing something more productive and sociable, such as watching Game of Thrones) I’ve come to the conclusion that the answer to both is ‘no’. Easy, right off to the pub.

Oh, you want proof…

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Social Media Marketing for Brands

27 November 2014
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I’ll begin by introducing myself, my name is Wes Clarke and I’m a Senior Account Executive at an Advertising and Marketing agency called C21 Creative Communications based in Altrincham, South Manchester. I’m also responsible for our social media accounts and assist our clients with their social media and SEO needs.

Brands of all shapes and sizes can be found in the world of social media.

I thought I’d share a few things I particularly like about social media as a marketing tool and some examples of brands ‘doing’ social media well!

Cheap

It’s free to create accounts and post content. The only cost is time and the price of creating the content to post. A brand or individual can reach more people through a simple tweet than it can through expensive advertising in the media. Ellen DeGeneres’ ‘most re-tweeted’ tweet is currently at 3,370,159 re-tweets with over 2 million favourites to boot! That’s a boost for Ellen DeGeneres’ brand, The Oscars ceremony itself, not to mention the Samsung phone Ellen used to take the photo.

Another great example of maximum exposure for minimal cost was during the Super Bowl 2013. During a 30 minute power cut in the Superdome, Oreo’s marketing department instantly saw an opportunity. They knocked up a simple ad joking with their 472k Twitter followers, ‘You can still dunk in the dark’. This simple post picked up 10,000 re-tweets within the hour, as well as an abundance of praise and positive PR from bloggers and media outlets who claimed Oreo had ‘won the night’. So whilst other brands had spent millions on trying to better each other’s adverts and buying time slots in the coveted commercial breaks, Oreo made sure they were ready to react to any event in real time and use their creativity to steal the limelight for next to no cost! Which takes me nicely to my next point…

Responsive

The beauty of Facebook and Twitter is that people use these whilst they are watching television at home, usually communicating with their friends about how funny Cheryl Cole’s dress looks or Steven Gerrard slipping up. This presents brands with a great opportunity to engage with fans or potential customers about what they are interested in at that exact moment. Cadburys took their chance to talk about that hat Pharrell wore to the Brits earlier this year, with a nice ‘hats off’ message. When people see these kinds of timely posts from brands, they are more inclined to share or engage with them as content is so relevant. It also humanises a brand to its audience, it becomes another friend in your timeline watching and laughing at the same things as you.

Funny

The internet can be a very funny place. From memes in comment sections to viral videos, to your friend on Facebook sharing their latest calamity, its nice to come home at the end of the day and be made to smile. Their are some brands who capitalise on this aspect of our social media desire. Paddy Power spring to mind when it comes to using humour in their social media strategy. From live tweeting a hilarious ‘wrong number’ text conversion with an unknowing Steve, to convincing the world they had chopped down some of the Amazon Rainforest for a World Cup ad, they are constantly proving they ‘get’ their audience’s sense of humour. I suppose that is the real key for any brands using social media, knowing and understanding your audience. ‘Getting’ your audience will enable your communications to cut through, in a world where everybody is fighting to be heard.

Thanks for reading my thoughts, at the very least I hope some of the examples I’ve shared have made you smile!

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