Posts about: social media

Social Media Recruitment and a beginner’s take on #SEO

20 April 2016
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social media recruitment

As a recruiter I have gone through a journey. Gone are the days where I could solely rely on newspapers and company websites to find and attract talent. Although these methods are still used, with the growth of the Internet and social media combined with a competitive market, I recognise that social media recruitment is an essential tool to finding top talent. Not only do I recognise this, I am excited by this!

How do we know this?

A global social recruiting survey completed by LinkedIn found that more than 50% of jobseekers now use social media to assist them in their job searches. With this in mind, it is important to understand and develop a social media recruitment strategy. Not only is social media an important recruitment tool to attract and source top quality candidates, it’s also an exciting opportunity to create and develop your digital presence.

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Digital Marketing Help for Small Businesses

31 March 2016
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Do you own a small business and struggle with your digital marketing?

I can sympathise, empathise and advise. Help is available for most small businesses.

Repairs by post team

Me, Hannah and my husband Jonathan

Our small business RepairsByPost has gone from a traditional bricks and mortar business to an online business within the last year. It was the scariest thing we have ever done. ‘Our’ is myself and by husband, and that alone has its own tribulations. (You can read more on my blog post about working with my husband).

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Digital marketing and SEO – the ten commandments

24 March 2016
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Get ahead in SEO and digital marketing

CC by hin255 from freedigitalphotos.net

The Search and Social Media Marketing course at Salford University has some brilliant SEO and digital marketing tips . Small businesses like mine need to be able to market themselves online. We all know we have to be at the top of the rankings to get noticed. Here are the ten most important lessons we’ve learned so far:

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Key Areas of SEO From A Web Designer

24 November 2015
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paul doyle

Coming from a web design background, the course has offered me a great insight into the world of search and social media marketing and how I can adapt the skills within my business and for my clients. I would highly recommend the course and I hope this blog helps you decide whether this it’s right for you.

SEO Key Areas

Having some knowledge of SEO marketing you would think, “Why is he on this course?” but after 9 weeks I’ve learnt that there’s much more than a few input of keywords needed to improve your marketing on and off you’re website. The key areas I found most helpful to develop my marketing strategy are as followed.
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Six steps to better social media engagement

1 November 2015
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For any business using social media channels, it is important to know what makes your target market tick and to think about how you are going to engage with them.

I have recently completed the Search and Social Media Marketing course at Salford University which has given me more of an insight into digital marketing and some psychology behind the thought process of users on social media.

Social media engagement

According to Jonah Berger, there are six STEPPS to creating successful content that is more likely to trigger people to share or engage with your content on social media.

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Search and Social Media: a Beginner’s view

31 October 2015
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I have been writing news pages for my company website www.homes4u.co.uk for the last couple of years and dabbling in Social Media with no real firm plan in place. I knew that content was important for improving search engine results and was under the impression the work I had been putting in was good.

My posts read well and doubled up as press releases. It was only recently, when I was looking at our ranking on search engines, that I discovered we were no longer top of the page for what I would expect to be our key search terms.

So, the question was where do I start? 

My background is Estate Agency not marketing or web design. I like to think I am quite computer literate and I have a good understanding of social media but where my knowledge had gaps was Search Engine Optimisation (SEO). I didn’t want to be reliant on the advice of website designers so I decided to research a Search and Social Media Marketing course.

Search and Social Media: homes4u SEO

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Finding Student Accommodation in Cape Town

7 May 2015
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The Room Link

Student Accommodation in Cape Town and other South African cities is scarce.  So, how does attending an Search and Social Media Marketing (SSMM) course in Salford lead to starting up a company to find  student accommodation in Cape Town?  And, more importantly, finding a solution to the student accommodation crisis in South Africa?  What is the best way to use search and social media when starting an internet business?

If TheRoomLink was conceived on the SSMM course, it was born on a late winter’s day in a cosy hotel bar in Ilkley.  We’d had a few ideas for internet businesses based around the sharing economy.  The idea we liked best was flexible renting.  The idea was simple.  Some people have spare space; they need income and other people need accommodation.

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Copywriting for SEO, Social Media, and Charity Ducks

7 May 2015
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Soap home page

Although I’m a content writer I’m also expected to lead Soap Media’s social media marketing campaigns and, naturally, I’m Copywriting for SEO – page rankings are always in mind. Some established Copywriters lament the new generation and complain about where the talent’s gone, but Copywriting with Google’s algorithms in mind is now the way of things, and content is primarily about SEO, keywords, and Call to Action (CTA) buttons.

It’s a complex time, and this is what I’ve learnt after four years of SEO, and following two months of The University of Salford’s Search and Social Media Marketing (SSMM) course…

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Get a Job in SEO – 4 Tips for Beginners

6 May 2015
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Search Engine Optimisation (SEO) is extremely important for any business and their website, yet SEO careers have no easy entry point nor clearly defined route on how to get a job in SEO.  I’m at a point in my SEO time-line where I need to implement some important tasks (my 4 ‘top tips’) in order to maximize my potential for employment within the SEO industry.

Get a Job in SEO Tips for Beginners

Get a Job in SEO Tips for Beginners

My story isn’t your typical one that begins with a foundation in web design. I came from a degree in Audio Technology, to starting a photography business, to now studying SEO, PPC (Pay-Per-Click advertising) and Digital Marketing.

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Social media and small businesses in the UK

6 May 2015
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It appears that according to Google, Social Media and small businesses is a combination that does not lead to ecommerce purchases in travel related business, and they are not even useful for promoting brand awareness!

The web page that seems to suggest this is called “The Customer Journey to Online Purchase”. This page allows you to select a country, an industry and a business size it then displays a diagram which places icons representing various channels along a line leading to purchase online.

If you select “Travel”, “UK” and “Small” you get the following diagram;

Small Travel business UK

The Customer Journey to Online Purchase

It appears that the nearer an icon is to the right hand side then the more likely an interaction will result in a purchase, and entries nearer the left are good for getting your brand known about.

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