SEO Courses

A review of the Search & Social Media Marketing course by a past delegate on 21st April 2011 – Anne Grondahl – Marketing co-ordinator including Search Marketing at Alker Optical Equipment Ltd.

SEO courses have been taught as part of the Salford Business School undergraduate Bachelor programmes since the 2008/9 academic year. The executive education section at the Salford Business School, namely the Enterprise Hub, offers the current Search and Social Media Marketing programme.

The Salford Business School is flexible in its training provision and would be happy to discuss your unique requirements for in-house training. For example, if your company were only interested in the use of Social Media marketing or SEO training we would be able to tailor a course specifically to your needs.

What if the SEO training course is not enough for you?

The majority of our courses are developed from research projects that are undertaken by the various research centres of the University of Salford. Due to the dynamic nature of the SEO field, we always have researchers working on projects examining how SEO develops and how it could be used for commercial purposes. The area of SEO and social media use for marketing purposes is a postgraduate research area developed by the Centre for Information Systems, Organisations and Society (ISOS) members.

Are you interested in a postgraduate qualification in the area of Search Engine Optimisation?

Please visit the potential research topics that could be developed in negotiation with your supervisors – ISOS research members.

For example, the following are some suggestions for dissertation topics at postgraduate level: Enterprise 2.0; Web 2.0, Search marketing; Social Media marketing. For PhD studies in particular, these two topics are of specific interest:

• Search engine optimisation and its integration with marketing
• Social Media Marketing

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