Ok, so ‘Ad blocking should be banned’, maybe a little overdramatic, but Internet adverts are the primary source of revenue for most of the websites. The majority of sites are free to browse which is thanks to the advertisements displayed on the web pages. This model of the internet has been steady over the last two decades. As time goes by, ad companies have become more and more aggressive in their approach, and this has led to the use of ad-blocking software rising dramatically.

At the present time, if you open a web page, you are to likely to see many ads based on your browsing history, cookies and other private information. More annoyingly, many ads are merely deceiving, forcing the users to click on them to view the original content. No one will disagree that the digital ad business has now reached a point where the users find the ads an annoyance rather than useful.

This atmosphere has given birth to ad blockers. You just install software or a browser plug-in to block the ads from being displayed. This prevents the ads from displaying and also prevents hefty ads from eating up bandwidth and lets pages load faster. Ad blockers are gaining more and more popularity. From old players like ‘AdBlock Plus’ to Opera’s new, free built-in blocker. The rise of ad blockers is threatening the economic model that the internet is based on. For these reasons maybe ad blocking should be banned. Read more…..