Search Engine Optimisation (SEO) and Search seems to be defined by crises – first came the dreaded Google updates petting zoo, then we survived mobilegeddon, and we’re currently living under the reign of King Content. But what’s coming next? And how can we prepare for it?

In this post, Rob from Provident Insurance shows us how we can forecast what’s coming next by looking back at what’s come before, and provides his top tips for future-proofing your site and its content.

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