One excellent method to help your business achieve an SEO boost is to listen and monitor your industry to find out what topical subjects are being discussed. Topical subjects for SEO can help you identify relevant content for your blog posts, websites, social media networks and press releases, either on-line, off-line or both.
Google is by far the most successful search engine in the UK and they achieved this through their algorithms that are constantly being refreshed. The Google algorithms strive to deliver the most relevant website page for a given search query and Google especially likes pages that appear to have expert information. An excellent way to achieve this is by posting topical content for your industry on a regular basis, you will then become an authority webpage and gain a higher page rank. For an example I have written a blog post about the NHS Reform bill and the affects on patients, how I achieved this is shown below:
The reason I chose this subject was because:
Each of these points will give you a higher chance of ranking highly in the Search Engine Results Pages (SERPS) and thus the start of the process to be seen as an industry expert.
Please take a look at the NHS Reform Cut blog at this link. NHS Reform cuts that affect patients
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