Two University of Salford students quizzed leading media figures as official reporters at the launch of the Asian Media Awards at ITV Studios in London.
MA Journalism postgraduates Tom Percival, 25, and Gorana Jelovina, 22, interviewed VIP guests including award-winning former BBC Sport Editor Mihir Bose and celebrated broadcaster, writer, journalist and documentary maker Sarfraz Mansoor.
Both men called for greater diversity in the media, urging media organisations to employ people from a wider range of backgrounds.
Mr Bose said that although progress had been made, there were still too few Asian journalists.
He added: “I don’t think the main stream media is diverse enough. It is getting diverse but it’s a difficult thing. I don’t think the diversity of the media reflects the diversity of the community.”
Mr Manzoor, a graduate from the University of Salford’s MA Documentary programme, argued that the media has been distracted by arguments over skin colour and needed to focus on opportunities for people of all classes and geographical areas of the UK.
Gorana and Tom have been appointed as official reporters for the awards, which are sponsored by the University of Salford.
Other speakers at the launch event last Monday included Professor Allan Walker, Dean of the School of Arts and Media at the University.
The Asian Media Awards cover all forms of media including print, TV, radio and online.
Awards include Publication of the Year, Radio Station of the Year, Asian TV Channel of the year, Best Blog and Outstanding Young Journalist.
Nominees announced for Journalist of the Year include Kavita Puri, Deputy Editor for BBC TV Current Affairs, Secunder Kermani, BBC Newsnight reporter, Dipesh Gadher, Chief Investigative Reporter for The Sunday Times, Sky Sports reporter Dharmesh Sheth, Channel 4 journalist Nelufar Hedayat and Shabnam Mahmood, Senior Broadcast Journalist at the BBC Asian Network.
The winners will be announced at a black tie ceremony at the Manchester Hilton on Thursday October 29th.