Posts by akarolia

Political Marketing: all change in 2017?

15 December 2016
Dr. Peter Reeves

Dr. Peter Reeves

Salford Business School lecturer Dr Peter Reeves writes on the importance and recent evolution of political marketing, and how the strategies employed by key players could be even more influential in 2017.

I have been busy over the last year or so working on a very special political marketing project.

I have been Guest Editor for a Special Issue of the Journal of Customer Behaviour.

The topic of the special issue has been on political marketing: voters, political parties, candidates and elections.