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Posts by Alex Fenton

Top 10 tips to improve your professional digital identity

29 April 2015
Alex Fenton

Alex Fenton, Lecturer in Digital Business

Here at Salford Business School, our MSc Digital Marketing and Business IT students are often building their own websites and connecting their professional social media networks to create a professional digital identity online.

For many careers in IT and business, this digital identity can be a really important and powerful tool. It enables you to engage with a much wider audience and makes you more visible to potential employers, investors or like minded folk around the world.

If you are looking to build or improve your professional digital identity, this post will give you my top 10 tips and some examples of student’s digital identity profiles.  Read more…..

Creative Entrepreneur – Opportunities for students and SMEs

29 January 2015
Professor Kurt Allman and Alex Fenton opening Creative Entrepreneur 2014

Professor Kurt Allman and Alex Fenton opening Creative Entrepreneur 2014

Achieving the accolade of Business School of the Year at the Times Higher Education Awards and running their first Creative Entrepreneur event at MediaCityUK concluded a tremendously successful 2014 for Salford Business School.

The University of Salford’s mission to ‘transform lives, stimulate discovery and realise potential’ is reflected in Salford Business School’s commitment to support economic regeneration – regionally, nationally and internationally. Recognising the critical role small and medium-sized enterprises (SMEs) play in innovation, advancement and sustainable development worldwide, Salford Business School declared 2014 the ‘Year of the SME’. Throughout the year, Salford Business School staff have focused their efforts on delivering expert advice, addressing skills gaps and facilitating access to finance, networks and resource opportunities for SMEs.

Research, innovation and skills gaps can cause real issues for SMEs. Having access to bright, enthusiastic talent can really make the difference. At Salford Business School, there is a very strong commitment to employability skills and an emphasis on activity based learning with real world application. Internships and placements are a proven way to inject new ideas and experience into a business – both the student and business benefit hugely. Creative Entrepreneur – Next Generation 2014 represented a culmination and celebration of this amazing year and the creative ability and ingenuity of SMEs locally and internationally.


10 great reasons to attend Creative Entrepreneur 2014 #CreativeEnt #MediaCityUK

1 October 2014

Keep Calm and RegisterSalford Business School is opening its doors at our cutting edge showcase space at MediaCityUK campus to YOU!

Whether you are a young entrepreneur or a seasoned professional you will find a great networking opportunity to inspire your digital business thinking at our Creative Entrepreneur 2014 event. Meet young entrepreneurs amongst our students, members of staff or many of our external contacts. Want to see what creative ideas there are around? Join us at this open innovation space on Wednesday 3 December from 9.00am to 5.00pm.

You will witness an amazing showcase of masterclasses, have your questions answered by panel sessions, join in some of the demonstrations, admire installations and performances that will inspire, entertain and inform you. You will have a great place for networking meeting some of the students and staff from the University of Salford including the award-winning Centre for Digital Business, Creative Hive and MediaCityUK team.

Whether you are already an entrepreneur, or thinking of joining the next generation of entrepreneurs and intrapreneurs, this event is for you. The event is fused with the digitally-connected economy, helping you to help us celebrate the year of creative ingenuity of Small and Medium-Sized Enterprises (SMEs). This event is for those in the know and those that want to learn more.

Not sure if the event is for you? Here are our top 10 reasons to register and attend this great event:


Is Manchester United’s tablet ban about safety or shrewd business?

15 September 2014
Alex Fenton

Alex Fenton

Manchester United supporters lucky enough to see high-profile signings Radamel Falcao and Angel di Maria in action for the first time at Old Trafford at the weekend may have done well to remember we look with our eyes and not our hands. Or fingertips, to be specific. In an age where no experience is complete until we’ve recorded and uploaded it onto social media, fans may have been frustrated not to share their joy online. And the club’s first win of the season provided them with many a photo opportunity.

But that reminds us, United have added tablets to their list of items banned from being brought into the stadium. The club is keen to emphasise that the measure is to ensure the “safety and security of all spectators”. But the ban makes shrewd business sense and it’s likely that other clubs will follow suit.


Blackburn Rovers kit launch ruffles feathers as #birdysdate goes viral

24 July 2014
Image (CC) Blackburn Rovers by Ramnath Bhat

Image (CC) Blackburn Rovers by Ramnath Bhat

By David Randles, University of Salford and Alex Fenton, University of Salford

While Gerald Ratner can always be presented to disprove the theory there is no such thing as bad publicity, the words of Oscar Wilde appeared apt when Blackburn Rovers were accused of a brand marketing faux pas on the unveiling of its new strip.

If the only thing worse than being talked about is not being talked about, Rovers’ 2014-15 kit launch certainly had tongues wagging, twitterers tweeting and Facebookers liking – even if dislike may have been the motivation behind much of the social sharing.

Enlisting “superfan” Alan “Birdy” Birkbeck, well-known among Rovers supporters, the club devised a social media inspired theme called #birdysdate to mark the kit launch. We join Birdy preparing for his date to the unmistakable tones of Barry White’s I’m Gonna Love You Just A Little More Baby.


Code Club visit to Salford Business School at MediaCityUK

17 July 2014
Code Club visit to Salford Business School, MediaCityUK

Code Club visit to Salford Business School, MediaCityUK

Salford Business School engage with and assist organisations globally and locally on many levels. Core to our mission is the support and contribution to the thriving local and global digital economy.  Code Club is an initiative that gives children the opportunity to create and learn about digital projects building their experience and confidence.

On 7 July, children from Eagley Junior School Code Club in Bolton visited our state of the art building at MediaCityUK. The Code Club was started by Alex Fenton of Salford Business School working with Sophie Jacques at the school.

So, how did the trip of 18 junior Code Club members get on at  MediaCityUK? Read more…..

Salford Business School visit to Ghana and scholarship winner

9 April 2014
Benedicta, Alex (our International Officer), and three academics from three different colleges (Penny Cook, David Collins and Eileen Roddy )

Alex (International Officer), Eileen Roddy (Salford Business School), winner Benedicta, David Collins and Penny Cook (University of Salford)

The University of Salford and Salford Business School recently featured in two big and very different events in Ghana.

The University attended the February UK Higher Education Exhibition and over a two day period advised over 250 students, and then attended a garden party at the Minister’s residence. Staff, students and alumni had a great time looking at trends in education. Furthermore, the College of Business and Law received over 70% of the enquiries.

The Challenge in Ghana

The University were also the sponsors of a popular Ghanaian talent show called ‘The Challenge’, where young people with innovative ideas applied and were selected to present their concept on national TV (similar to ‘The Apprentice’ in the UK). The show attracted an estimated 10 million viewers and the winner of the competition was offered a scholarship to study at the University of Salford.


How can Geolocation benefit your business or project?

27 January 2014
onlocation geolocation API project

Onlocation – one of our geolocation API projects

Geolocation is the locating of something using digital technology, usually on a map-like interface. Over the last decade, we have seen some great advances in geolocation and digital mapping with the rise of Google Maps, Google Earth, Bing Maps and many other services.

Google first purchased its map service in 2004 from a small Australian company and it has grown exponentially. At the Salford Business School’s Centre for Digital Business we have experimented with the latest geolocation tools with some exciting results. These projects visualise our world even further, combining location information with valuable social and business intelligence.