Posts by Fianna Hornby

Let’s talk about what we can do with UX…

24 February 2015
Fianna Hornby

Fianna Hornby

I’ve always seen the importance in User Experience (UX) but I found it a bit hard to find out where to start with really getting to know the practice and apply it in my work. As a Knowledge Transfer Partnership (KTP) associate in a role of Digital Marketing Executive at Salford Business School I took the next step to get myself more familiar with UX and here is how I did it!

What is UX? You might have heard about UX before but what does it really mean? UX is short for User Experience, UX is defined in many ways but the wider remit is to be focused on enhancing user satisfaction by improving the usability, ease of use, and pleasure provided in the interaction between the user and the product.


Can a Knowledge Transfer Partnership (KTP) help your SME?

16 October 2014
pennine telecom

Pennine Telecom

Pennine Telecom are a small and medium-sized enterprise (SME) based in Greater Manchester, UK. Pennine Telecom began their partnership with Salford University over 10 years ago, supporting the Annual Family Telecoms Exhibition and more recently by producing a product demonstration video for Yealink UK, it was during the production of the video that Pennine Telecom realised how their partnership with the university could flourish even further.

Discussions regarding the Knowledge Transfer Partnership (KTP) took place in relation to creating a digital cross-channel marketing strategy, concentrating on a seamless approach to the client through all available channels. I was appointed as a KTP Associate, and started in June 2013 and have loved every working day since!

So, how has the Knowledge Transfer Partnership helped Pennine Telecom so far?


Passing on the Digital Marketing Strategy Baton…

22 July 2014
fianna hornby

Fianna Hornby, KTP Digital Marketing Executive

I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I am now well on the way to implementing marketing automation within Pennine Telecom, which will give the Bury based SME a competitive advantage in the 21st Century market place.

Due to my involvement in the Knowledge Transfer Partnership, I was lucky enough to be offered a place on the university’s MSc in Marketing. As I’ve worked so closely with the business school as both a professional and a student, when I was asked to write a blog post on my ‘greatest experience’ I found the idea of choosing one quite difficult because I’ve managed to accomplish so many things.

During my time here I’ve made great friendships with both classmates and colleagues, I’ve been given incredible guidance in academia and offered invaluable opportunities which will stay with me for the rest of my life.

On reflection, one day stands out, the day I delivered my first guest lecture…