I’ve always seen the importance in User Experience (UX) but I found it a bit hard to find out where to start with really getting to know the practice and apply it in my work. As a Knowledge Transfer Partnership (KTP) associate in a role of Digital Marketing Executive at Salford Business School I took the next step to get myself more familiar with UX and here is how I did it!
What is UX? You might have heard about UX before but what does it really mean? UX is short for User Experience, UX is defined in many ways but the wider remit is to be focused on enhancing user satisfaction by improving the usability, ease of use, and pleasure provided in the interaction between the user and the product.