Tahir Rashid

Why #BlackFriday is the cause of so much consumer chaos

Black Friday strikes again. The post-Thanksgiving day of shopping discounts is a recent US export and retailers are rolling them out once more. Last year saw crowds of shoppers quite literally battling for the bargains to be had. Retailers will be hoping that the upward trend in Black Friday sales will continue. The “holiday” made […]

#Ramadan marketing ideas: how Muslims can be lucrative for your business

British Muslims are a vibrant, youthful, high spending community who know their brands. The 3 million UK Muslims have a combined spending power of £20.5 billion contributing £31 billion to the national economy annually. Worldwide, the 1.57 billion Muslims, make up 23% of the world population. This represents one of the fastest growing consumer markets […]