SVP, Global Director of McCann LIVE / Creative Technology Award Presenter
Monica is uniquely adept at identifying the unique ways brands can cut through social media clutter and organically connect and spur conversations with consumers. She was recently named SVP, Global Director of McCann LIVE, after spending years developing and operationalizing the practice.
Monica’s work has garnered significant industry attention. Aldi’s #freecuthbert social campaign swept some of the category’s most coveted awards, including a Silver at Cannes Lions 2021 in the ‘Social and Influencer Real Time’ category and the Master of Marketing 2021 award by Marketing Week. #freecuthbert achieved more than £5m in earned media and increase Aldi UK’s Twitter following by 30% in just a week.
Monica’s expertise and insights are a coveted resource throughout the industry. She was selected to judge the WARC Media Awards this year, has spoken on several top stages including New Digital Age’s Roundtable, “Exploring the next generation of native advertising,” and on the “What’s next for addressability” panel for Pubmatic Envision. She has guest lectured with Hyper Island on their content creator course. She has also published thought leadership pieces in The Drum and Brandberries with her thoughts on customer tracking and data as it relates to personalization and the digital transformation, we endured in 2021.
Monica’s passion for education and up and coming talent means she’s had an ongoing relationship with the School of Arts, Media and Creative Technology at the University of Salford for many years now. And most recently Monica has taken on Chairmanship of the School’s new established Industry Advisory Board.