Written by Paul Bolton, Deputy Chief Executive, Salford Professional Development
Each year SPD sees thousands of delegates coming through its doors. The majority of the events that we produce are created with the support of academics from the University to ensure that each event is as informative and thought provoking as possible. Throughout our customer journey the University is ‘on show’ and delegates get to see how they can continue their development by way of post grad programmes or other further study, once they have completed their CPD training with us. Our objective is that our delegates leave us after attending their event with a great experience of SPD and the University, but then come back to us time and time again.
We are now evolving our processes even further in order to support the ICZ agenda. One of the principles that is really congruent to SPD and we can fully support is to ‘Provide a gateway into the University for industry, facilitating and supporting the development of exceptional industry partnerships’. But it does not stop there. Our company strategy is aligned to supporting the University by acting as a ‘conduit’ between industry and academia.
We also know that there are a number of ‘touch-points’ or ‘opportunities’ when delegates are learning with us that we can take advantage of to further enhance the ICZ agenda. For example, we have recently welcomed Lynne McCadden to SPD who is responsible for creating specific digital and media products that we can use to attract a new audience of professionals who will help us with driving forward the ICZ Digital and Creative. Lynne’s experience and network mean that we can drive forward in building strong industry partnerships for both SPD and the University. We are also starting conversations with our industry contacts to advise them of the programme and how it is putting Salford ahead of other Universities in preparing students for life. So far this feedback has been really positive.
If you want more information on how we are supporting the ICZ agenda then please get in touch with us on 0161 295 3000.