Willie Sutton, the famous American bank robber was once asked why he robbed banks, and his response was simple and to the point – ‘because that’s where the money is… in its most compact form’. However now, in a sense, the most money in the most compact form is not in financial institutions but in public procurement with the UK public sector spending over £250 billion on goods and services in the year 2016/17. Out of this vast amount of cash, central government accounts for £118 billion, local government £70 billion, the NHS over £66 billion and public corporations £8 billion. Even a tiny saving on these enormous sums adds up to a great deal of money and perhaps just as significantly, the way this money is spent has great impact on the businesses and third sector organisations that bid for these contracts, the employees who gain their livings delivering these goods and services, and the communities that they live within.Read more…..
I began my career in digital marketing back in 2012, after completing an Msc in Marketing Communications. Before I’d even handed in my final dissertation, I had secured a job in digital marketing at an innovative Manchester digital agency with offices in the (back then) up-and-coming MediaCityUK area.
An exciting time, but as a digital novice with limited education into the complex world of SEO and social media marketing, there was still so much to learn. Like any good graduate, I relied on my research skills to figure out how things work, what the jargon means, how to apply best practice and how to get the best results. But as much as I tried to learn from colleagues
and use my initiative to research on my own, it felt like I needed some hands-on training to improve my confidence levels. In 2013, a colleague of mine had just enrolled onto the Social Media Marketing course at ONECPD, so I convinced my boss to let me do the same.
We like sharing real stories at NGA: it is after all one of the best ways we communicate, and education is all about learning and applying the lessons of others. The way MATs have developed in recent years has been truly fascinating to watch. The system was never really planned out and trusts have evolved over time, sometimes in a rather messy or complicated fashion. But the problem is that the vast majority of these narratives remain untold, leaving new trusts to repeat mistakes made by others. There have been a number of MAT case studies focusing on good practice, but we haven’t seen many brave enough to publicise mistakes.Read more…..
“Cash is king”… yes, I am sure we are all familiar, if not bored of hearing the same line that seems to circle its way around every finance department. Truth is, cash is in fact, the lifeblood of any business, without it no there is no way a company would be able to survive within their market.
Cash cycle begins with sourcing raw materials, and transforming them into good for products. These are then usually sold on credit, once the money is received suppliers will be paid. This whole process needs to be managed very carefully otherwise, delayed monies from credit customers will affect a ‘business’ ability to pay suppliers who may then only supply on a cash demand basis.Read more…..
Creating a strategy for any business can be difficult, remember that the strategic marketing process is dynamic. You need to regularly measure and evaluate the results of your plan in order to succeed. With that being said, we have done all the hard work for you, with our simple beginners guide to creating your own digital marketing strategy.
It’s easy to become overwhelmed at the sight of a ‘Digital Marketing Strategy’ but all in all, strategy is simple. In other words, it’s a plan of action on how you can most effectively achieve your goals. Furthermore, the size and scale of your business will determine your overall Digital Marketing Strategy, comprising of either a single or multiple digital strategies, each of these with slightly different goals. However, reflecting on our simple 5 step rules of strategy can help you stay positive and focused on meeting your set objectives.Read more…..
Fundamental to our plans for a sustainable future is our need to reduce our environmental impact and transport is currently a major polluter. This means we will have to drastically reduce carbon intensive travel options such as air travel and fossil fuel vehicles. Rail is the most ecologically sound clean-air option for long distance and local commuter high-demand routes. This is why we need to prioritise investment in rail.
Transport and connectivity are an essential aspect of sustainable growth. The question is ‘What is the right type of rail – high-speed, intercity, local commuter rail or light rail?’. The reality is we need them all. We need to link our primary, secondary and tertiary cities and towns so that knowledge, manufacturing and commerce can flourish, and people can access employment from where they live.Read more…..
Across the globe, the trend for urbanisation continues and our cities and towns are becoming ever more populous. Data from Centre for Cities suggests that some 54% of the UK population lived in a city in 2016, whilst other statistics put the total urban population as high as 83%. Little wonder then that urban transport is gaining such importance in public policy, and in particular in the case for regional devolution
Starting off as a practising clinician I have been very lucky in that my career has taken me all over the world, from Sheffield to the USA, the Middle East and now Wales where I have been a Director of Improvement within a Health Board and now at the 1000 Lives Improvement Service. It has provided me with a wealth of experience and opportunity to observe improvement science being applied in various contexts. And interestingly, whether it is the Middle East or the Welsh valleys the challenges are very similar.Read more…..
‘Why do you care about student mental health though, aren’t you just in it for the money?’ I’ve heard many variations on this question over the last year, and I’m sure I’m not the only one.
It reflects the surprise that many people feel when they hear that I, and others like me in the private student accommodation sector, dedicate significant time and resource to student mental health and wellbeing.Read more…..
Being invited to talk at the Quality Improvement in Healthcare conference is a real honour and privilege. I am looking forward to attending the event, and listening to the excellent speakers from the field of Quality Improvement, as well as networking with delegates. Whilst it is an honour to be speaking at such an event, it also provides me an opportunity to learn from others and reflect on my own improvement journey.Read more…..
As a researcher specialising in self-harm, a common question I get is whether talking about self-harm encourages people to do it, or put more simply, “is talking about self-harm dangerous?” And the answer I give is an emphatic “no!”
Contrary to this widely held misconception, talking carefully and knowledgably about self-harm can not only help to dispel the misunderstandings around these behaviours, but may encourage people who self-harm to share their concerns, feel supported, and even to make the first steps towards seeking help.Read more…..