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Set the scene for your video content strategy

video content strategyDo you remember your favourite bedtime story? Of course you do!

We all grew up hearing and telling stories.

Our world as we know it has transformed from reading your favourite bedtime story to now watching your story unfold. I’ve heard through the critics that ‘storytelling’ specifically, video storytelling is now the next ‘big thing’ when it comes to content marketing. And there is no better way to tell your story than offering an unlimited amount of video content. Yet, this can’t be done without a video content strategy.

A staggering 72% of people would rather use video to learn about a product or service.

So are you ready to win an Oscar for branding your business?

I hope you’re comfortable because its story time?

Becoming a digital director

By now, it’s clear that developing a video content strategy is essential for businesses.

But what’s the story behind effective video marketing? And what keeps viewers watching? Everybody loves a good storyline, especially ones that create value and connect with the viewer. By creating video content that your audience enjoys, 83% of people would consider sharing it with their friends. With that being said, video content that focuses solely on driving sales will likely be ignored. And you’re not going to win an Oscar for that performance.

If you want to become the next Tarantino, you can gain actionable insight from the video for marketing course to equip you with the necessary skills to become the next digital director.

Once upon a time: the rise of video marketing

In an era where our attention span is shorter than a goldfish will your video make the cut? Like our attention span, your videos need to be short and to the point.

My advice, if I haven’t already lost your attention… the opening seconds of your video must bring your story to life before you lose your viewers’ attention. ‘Take 2’, unlike the film industry you only have one chance to make a first impression. Feeling the pressure? Don’t worry, our video for marketing course puts you in the director’s seat, to help you develop creative approaches and generate ideas to achieve award-winning videos.

Oscar-winning video content strategy

You want your brand to be memorable, right? Video marketing provides your brand with visibility like never before! It’s essential that you integrate a video content strategy as part of your marketing plan to stay ahead of the competition.

So, now is the time to start thinking about how you can make video content work for your business. Not sure where to start? Check out our video content strategy course to equip you with the necessary skills to produce boosting video content.

The end. Or is it to be continued…?

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