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How to promote sustainable strategic development

Many businesses in the UK remain defiant against the critics who claim corporate growth is slowing down.sustainable strategic development

The consensus from a Flexspace Business Sentiment Survey found that 80% of respondents expect moderate or substantial growth in 2018, and 78% expect confidence in the UK economy to stagnate or grow for the remainder of the year.

This is despite economists forecasting a potential dip in GDP in Q4 of 2018 and Q1 of 2019.

So, where is this enthusiasm coming from?

With the rise of the internet, information is more accessible and with the right skills, strategy and experience behind you, you can make a big impression online without incurring high expenses for doing so.

Business owners are now becoming savvier, however, they still struggle to tackle all of the demands on their time. Being time-poor is one of the biggest barriers that many SME’s face when working to expand and grow their business.

This means that essential strategic planning stages can be missed, only to cause problems later down the line as too many directors are opting for quick wins over long-term sustainability.

The solution to this is learning how to implement time-effective and realistic strategic planning. Discover how you can do this here.

What is a business strategy and how do you stick to it?

A business strategy is the plan and pathways that you are going to use to reach your long-term corporate objectives.

The purpose of this is to give you and others within your organisation direction and the optimum chance for success by considering the resources, actions, timescales and targets.

Achieve success through organisational strategic development

By paying more attention to your strategic planning and management, you will be able to achieve a tangible impact on your organisation. This is why we recommend further training in this area – Learn more here.

Through a blend of contemporary theory, strategic analysis and practical application, you will apply your new skills to this challenge and end with an action plan for change.

The benefits you will gain from our strategic management course:

  • Strategic positioning
  • Industry structure and analysis
  • Strategic capabilities
  • Business model development
  • Value creation
  • Organisational culture and strategy
  • Strategic choices
  • Strategy implementation
  • Managing change

Why is strategic development important?

In a rapidly evolving digital business environment, it’s not advised to cement your strategy too much. This will leave your business missing out or being left behind on key developments in technology as well as potentially leaving you open to backlash from other environmental factors.

A good example of where this has recently happened is the introduction of mobile-friendly ranking algorithms on Google in 2015. Many referred to this event as “Mobilegeddon” and with good reason. Those who depended heavily on their websites and failed to make the changes necessary to optimise them for mobile devices lost rank, traffic and most horribly of all leads!

Some of these websites are still fighting to get back to their position to this day.

This cautionary tale is a lesson to those who do not pay attention to the changing business environment when thinking about their business strategy.

You have been warned! But have you learned your lesson?

One of the impending changes that will soon be affecting your business strategy will be Brexit. Have you looked into how this could impact your business and planned your strategy yet? Is there an opportunity within the changes that Brexit will bring that you can take advantage of?

It’s a lot to think about.

This is why a well-executed business strategy is essential for your business’s long-term survival. A strategy will help you to prepare for anything and increase your chances of success. So what are you waiting for?

Elements of strategic development

When you create your business strategy, you must at least consider all of the following elements. Do this to cover all of your bases and give your business the best chance of success through effective strategy implementation:

  • How you will develop your organisational strategies to create competitive advantage and value creation
  • How you will engage in business model innovation
  • How you will navigate the dynamics of increasingly unpredictable value chains
  • Your ability to understand the ways in which the environment impacts organisations and have an awareness of the various external environmental factors that influence strategy
  • Your ability to understand the impact of organisational resources and capabilities on strategy and organisational success
  • How you are going to avoid strategic mistakes

You can learn about how to do this effectively by seizing opportunities to expand your knowledge through education. Learn more about our advanced strategic management course here.


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