General practice is facing a serious crisis. A lack of investment, increased demand and poor staff retention have put the profession under unprecedented pressure.
Earlier this year, the British Social Attitudes survey revealed that public satisfaction with GP services was at its lowest level since records began.
But while delegates at the Primary Care Conference could agree that times are tough, there was also a note of optimism as medical experts discussed how to turn a crisis into an opportunity.
Could these turbulent times be the catalyst for much-needed disruption and innovation?