OneCPD logo

Posts about: Media and Digital

The importance of cyber security with Frank Satterwhite

12 September 2018

Frank Satterwhite NATO style cyber securityAs a cyber security specialist / independent consultant at NATO, Frank Satterwhite has in-depth insight into the best practice on how to protect online assets with cyber defence strategies. While Frank is not a spokesperson for NATO or the military, he has extensive experience in NATO, Coalition, and military environments.

He is now sharing his skills and experience with the next wave of cyber security professionals that are to emerge from the Certified Information Systems Security Professional course with Salford Professional Development. Frank is also due to be a keynote speaker at one of Europe’s largest Cyber and Cloud Events – the cyber security cloud expo – about building a stronger, more cyber-aware workforce.

“Cyber security is everyone’s responsibility”

We are incredibly excited for Frank to join us in this boot camp style CISSP programme, so we’ve been in touch to learn a little more about the in’s and out’s of cyber security and why you should attend this course:


Claiming the throne to digital marketing

4 September 2018

digital marketing skills for successMany ask themselves the fundamental question, what is digital marketing?

A great analogy to describe it is that it’s like playing a game of chess…

In a game of chess, the player begins with six different types of pieces and each piece moves differently.

Like chess, digital marketing has six fundamental pieces:

  • Content marketing
  • Search engines
  • Websites
  • Social media
  • Email
  • And mobile…

Digital marketing has always been about connecting to your audience in the right place, at the right time. Unfortunately, most businesses can be compared to a beginner chess player who makes predictable moves without any real plan behind them. This is not a good strategy for success, which is why we’ve put together this list of ways to claim the throne to digital marketing… Let’s begin! Read more…..

Cyber security threats: Cyber security with NATO inspired online protection

4 September 2018

cyber security threats for businesses

What is cyber security?

Definition: Cyber security is the digital technology, protective processes and practices within an organisation that are designed to guard devices, data, programs, and networks from unauthorised personnel, data breaches and cyber attacks.

As more modern-day technologies rely on online storage and systems in order to be able to store vast quantities of data, organisations are having to advance their information security measures in order to protect online assets and customer details.

Cyber security has changed exponentially over recent years to keep up with the rise of cyber crime and the rapidly evolving methods of online criminals.


Set the scene for your video content strategy

23 August 2018

video content strategyDo you remember your favourite bedtime story? Of course you do!

We all grew up hearing and telling stories.

Our world as we know it has transformed from reading your favourite bedtime story to now watching your story unfold. I’ve heard through the critics that ‘storytelling’ specifically, video storytelling is now the next ‘big thing’ when it comes to content marketing. And there is no better way to tell your story than offering an unlimited amount of video content. Yet, this can’t be done without a video content strategy.

A staggering 72% of people would rather use video to learn about a product or service.

So are you ready to win an Oscar for branding your business?

I hope you’re comfortable because its story time?


Sharing Secrets to Social Media Success

21 August 2018

secrets to social media successThis may come as no surprise, but we are living in a digital world whereby upgrading our smartphones is essential and communicating on social media is necessary.

In this ever-changing digital environment we now live in, the question we ask ourselves is, how up-to-date are you with modern technology? With new technology always around the corner, the digital world is forever evolving, and we are evolving with it but are we evolving fast enough?

So you may be wondering what the secrets to survival in this new landscape are? Well you’re in luck, here are my top secrets to surviving social media: Read more…..

How to prepare for Big Data in Healthcare

1 August 2018

What is Big Data technology?

big data in healtchare

Big data is the term used to describe high volumes of information, often analysed by computers, to establish patterns and trends.

In healthcare, Big Data technology is used to analyse vast amount of health records. This includes all of the facts and figures that reside in NHS records, as well as information from other health monitoring software and even iPhone apps.

This data is harnessed to assist healthcare professionals in making informed decisions on treatment. It will also work towards helping the NHS to streamline healthcare processes, reduce waste and positively affect patient outcomes.

After information is collated, trends can be identified and analysed. Then a strategy can be implemented to adapt resources and tactics to any upcoming changes in the environment such as disease outbreaks.

This can help our healthcare service as a whole to focus on prevention as opposed to treatment which is much less costly.


Funded Tickets Available for the ‘Future of Government ICT Conference’

18 January 2016

Future of Government ICT Conference

Salford Professional Development will be hosting the ‘Future of Government ICT Conference’ the venue for the day will be the AJ Bell Stadium on the 29th of the January. High level speakers from both government and industry will be debating and discussing the current state of the government’s wide ranging ICT agenda, and the challenges and barriers the government faces to save time, money, and improve the environment through improved government ICT.psp

Key Talking Points

ICT plays a crucial role in reducing public expenditure, saving civil servants time, and helping to improve the government’s green credentials. The sweeping changes have come as a result of the digital revolution, creating endless opportunity for government ICT. In the wake of this,the government has introduced a number of digital initiatives.

Founded in 2011 The Government Digital Service (GDS) set out to promote, provide and transform the provision of digital services. Following the ‘Digital by Default’ 26 points check list, which has since been formed into a more concise 18 point list. Part of the wider development of DirectGov since the Directgov 2010 and beyond: revolution not evolution’ report. All of which is focused on delivering user centric government services.


The Department for Pensions have reportedly made annual savings of anywhere between £1 billion and 2.7 billion after overhauling their ICT system, when introducing universal credit. Highlighting the positive impact high quality government ICT can have on public expenditure, the time spent by civil servants and the government’s green agenda.

 Secure Your Funded place

Current and Future Government ICT initiatives will be discussed and debated at next weeks conference. We have limited funded places available, please contact Chris Reynolds on 0161 295 3612 or alternatively email for further details.

The Northern Powerhouse in 2016

17 December 2015

The Northern Powerhouse is a phrase which is frequently used amongst northern business leaders and political parties. However a recent study found that nearly half of people in the North of England are unaware of the Northern Powerhouse. The Manchester Evening News reported the most unusual hotel requests in the city during 2015, one of which was ‘Where would I find the Northern Powerhouse?’. Yet the importance of the Northern Powerhouse on the Northern Economy, infrastructure and industry is unprecedented. Our recent Conference explored key themes around the Powerhouse. Read more…..

Does the ‘Digital Society’ Include Rural Areas?

13 November 2015

Super Fast Broadband

Huge strides have been made in delivering broadband to all parts of the UK, with nearly one in three receiving superfast Broadband.

Ofcom’s strategic review concluded that this improvement has been down to a number of government initiatives, yet 54% of those living in rural areas are not satisfied with the government’s programme to improve broadband in rural areas.


Northern Powerhouse Conference: Speaker and Sponsor Insights

6 November 2015

Ahead of the Northern Powerhouse Conference our official PR partner for the event Frontier PR have met with some of the conference speakers and sponsors. The interviews show a glimpse of what the ‘Northern Powerhouse’ means to them, and what they plan to address at the conference. Tickets are limited, and are available on our Conference webpage.