I began my career in digital marketing back in 2012, after completing an Msc in Marketing Communications. Before I’d even handed in my final dissertation, I had secured a job in digital marketing at an innovative Manchester digital agency with offices in the (back then) up-and-coming MediaCityUK area.
An exciting time, but as a digital novice with limited education into the complex world of SEO and social media marketing, there was still so much to learn. Like any good graduate, I relied on my research skills to figure out how things work, what the jargon means, how to apply best practice and how to get the best results. But as much as I tried to learn from colleagues
and use my initiative to research on my own, it felt like I needed some hands-on training to improve my confidence levels. In 2013, a colleague of mine had just enrolled onto the Social Media Marketing course at ONECPD, so I convinced my boss to let me do the same.