Take a minute to picture your organisation as a boat navigating across the ocean. The ocean represents the financial world and like the ocean, the financial environment might have dull slow parts, and at times the waves may steer you out of control.
The most important thing you need to understand about sailing is that you don’t have control of the direction you go in, the ocean does. Unfortunately, in this oh-so-complex financial world, the same goes.
The question is do you just sit back let the river take you in any direction, or do you fight the tide?