Do you remember building all sorts of things with LEGO as a Kid?
In my architect days, I was always trying to build bigger and aim higher, to only find out that my crafted skyscrapers would fall over without a strong foundation. Like LEGO, any business without a strong digital foundation will fall short of reaching new heights!
To build a stable foundation, you need to address four unique building blocks: Developing personas, a responsive website, visibility in search, and standing out through social media.
Think of these components as the base of your skyscraper, without one, it will result in the whole building falling over. With that being said, having a strong online presence is a crucial component to the foundation of your brand awareness strategy, if this is done correctly you can sit back and watch your skyscraper grow higher and higher.
So the question is how do you create awareness? Well my building days aren’t quite over yet, here are four fundamental building blocks to success…