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All at the University of Salford are deeply shocked and saddened by the events of Monday night. Our thoughts are with all of those involved, their families and their friends. We urge everyone to come together at this time and support all those affected by this tragic event.

As advised and urged by Greater Manchester Police we will be proceeding with business as usual as far as possible and will be going ahead with the Purple Reign event at all venues. We wish to make all conference delegates and audiences aware that there will be extra security measures in place at the University campus and HOME, plus bag searches on arrival at The Lowry. Please assist us by only bringing essential items with you to the venue to ensure this process is as smooth as possible. read more

Keynote Speakers

64x64Dez Dickerson

Dez Dickerson is a music business professional with over 46 years experience in all facets of the music entertainment industry, including record company President/CEO, distribution company President, artist manager, A&R executive, artist, performer, songwriter, and record producer. His rich and extensive experience includes five years as the original guitarist with Prince and The Revolution, recording tracks such as 1999 and Little Red Corvette.

In the late eighties, Mr Dickerson made the transition to the business side of the music entertainment industry. Since that time, his professional history includes five years as VP/A&R with StarSong Communications (now part of EMI), founder/CEO of Absolute Records, founder of Pavilion Music Distribution, Pavilion Entertainment, and Pavilion Synergies. He is an alumnus of Leadership Music, and has served on the Board of Governors with the Nashville chapter of NARAS. read more


Schedule Information

Your full conference ticket will include access to the full programme of events below, with lunch and refreshments included throughout the conference.

Full conference package includes:

  • Wednesday evening: A drinks reception at the New Adelphi Building, University of Salford, for full conference delegates. Followed by a Q&A with Dez Dickerson hosted by Ken Paulson (Dean of the College of Mass Communication at MTSU, President of the First Amendment Centre and former editor-in-chief of USA Today). Attendees that have booked for the £12 Dez Dickerson tickets will not be entitled entry to the full conference ticket holder drinks reception.
  • Thursday and Friday: A two-day conference at The Lowry Theatre and University of Salford, MediaCityUK.
  • Thursday evening: A screening of Under The Cherry Moon at HOME, Manchester.
  • Friday evening: A closing party with live performances at University of Salford, MediaCityUK.
  • read more

    Find us

    Purple Reign is based over three sites at the University of Salford’s main campus, MediaCityUK (The Lowry and our MediaCityUK campus) and HOME (Manchester). All of the conference locations are very close to a tram/train station and other major transport links.

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    Hotel Football

    Our friends at Hotel Football are offering a special offer to delegates attending Purple Reign.

    Overlooking Old Trafford football stadium, the home of Manchester United, Hotel Football is just a 10 minute drive from both MediaCityUK and Manchester city centre.

    An exclusive rate of £129 bed and breakfast between 24th–27th May is redeemable by using the code SUNI2405.

    Marketing Manchester

    Marketing Manchester Convention Bureau is an official accommodation provider for Purple Reign Prince Conference 2017. read more

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