Posts by Angela_Todd

Social Media In Business – 10 Social Media ‘Do’s & Don’ts’

24 November 2011

Social Media in Business - do's and don'ts

Social Media Today

There are some big brands that are still getting it wrong in social media today, with everyone looking for a new way or new ideas in social marketing and ‘getting their brand out there’. Sometimes this can cost them dearly and be damaging to their brand. Here I just wanted to share with you interesting points I have read and also share my thoughts on social media ‘Do’s & Don’ts’.

1 – Don’t just create a business page in social media for the sake of it – have a purpose

Having a Facebook or Twitter business page just because your competitors has, isn’t always the answer. Have a clear marketing purpose and ‘Do’ have a plan! Evaluate what you want to get from it and set clear goals.

  • Think long term
  • You want to attract your customers
  • Do your research

Once you have a page, do you have a plan to maintain that page? Have you designated someone within your company to maintain the page?

2 – Don’t use the wrong URL for your Facebook page

You no longer need 25 fans to help create a custom business page. Obtain a URL for your page that has your company’s name in it. For example, it can contain your brand name be www.facebook.com/yourbrandname instead of the former random number URL assigned.

3 – Don’t leave large gaps in posts!

Make sure you post often, without it being too spamy! To post frequently and then to leave your pages for a week, would be bad practice you want to keep your followers/public involved and engaged. Without consistent and regular posts they won’t have a reason to follow you or your page, give them new regular content and a reason to keep reading.

4 – Don’t spam

You might not think your sales messages are spam, but posting the same message too many times, could really upset your followers. They like to be spoken to, not shouted at – BUY! BUY! BUY! – constantly can get boring and result in people giving up following you! Have a good mixture of content include your sales messages but integrated within the grand mix! Remember to word it so it isn’t to sales targeted or aggressive; include call to actions – but don’t go over the top!

5 – Don’t be a robot – have a voice

If your social media presence is for your brand and not you personally, you may find you are more successful when you bring in some personality into your communications. This can be as simple as thanking people for retweets or offering your expertise to help others, whilst sharing a little of your personal side. It is good to have an opinion and being a human voice rather than a robot is what people will relate too.

6 – Don’t self-promote all the time

This again could come under spam, I know self-promotion is why you are originally on social media but these networks are vastly different from other marketing tools. A good rule of thumb would be to balance your self-promotion by promoting and helping others, connected to your business/market. Find similar pages/markets to share content, this is another way of varying you’re content and keeping your audience captivated.

7 – Do use the right social media channels for your business

There are loads to choose from and not every social media site is right for certain business, do your research. LinkedIn might be the obvious place for B2B but does this also fitting for your market the obvious choice isn’t necessarily the best choice! Wikipedia has a list of all the good social media sites. Do you research; find out who your competitors are using and if they are using them successfully – take note!

8 – Don’t outsource your social media to someone/companies that do not know your brand or target audience

If there is a team responsible the social media or you are out sourcing it to an external agency/company make sure you ALL share the same tone of voice as not to confuse your audience! Remember one wrong message will go noticed and could spoil years’ worth of brand building. Make sure you are all giving the same messages.

9 – Don’t avoid reacting to negative feedback

One of the downsides to social media is the uncontrollable element of it. While you can’t control every detail or who they share it with, one element you can control is how your business responds to their feedback. With the right social media tracking you can respond to these comments and if they are negative look how they can be turned into a positive. Depending on the subject matter would depend on how you would respond. You could get the user to email you to sort out behind the social media scene or respond directly to them online. You’ll be surprised how responding as a voice can help or win over a lot of customers, just knowing they are being listened to or getting a response, could go a long way. (Be careful though not all instances can be turned in to a positive but the fact that your brand is saying – ‘Hello I hear you’ can help!).

10 – Do use it as an outlet to amplify a message

Don’t over-focus on social media’s ability to amplify a message and create awareness, always remember it is also about engagement and connecting with customers. You can retweet a message several times, if the message isn’t something interesting enough for them to care about it will not matter! Make sure it is written well and even add some humour to it if the subject is apt.

There are no hard and fast rules in social media

There are no hard and fast rules of what you should or shouldn’t do, so these I would only see as best practices to help create successful engagement on social media sites. I would also say read the official guidelines for the particular social media site you are using and keep reading them they can and do change and are always a good place to start, for example:

The Power of Social Media Today.

This article was unbelievable it is a true story about a man who takes a hostage for 16 hours and announces it on Facebook only to see the his friends and the police join in negotiation. This to me shows the extent in everyday life (not just in business), in which we are using it or how is it being used. Last month saw ‘The Drum’ (marketing and media magazine), cover an article about how Seabrooks crisps broke the rules with their competition on Facebook.

Social Media news

10 Best Social Media Campaigns of 2010

2010 saw some great social media campaign’s on the link above it has the ten best success stories that brands have had with social media marketing, one of my all time favourite was the ‘Old Spice’ campaign, I remember wrapping up ‘Old Spice’ for my dad at Christmas as a little girl – this really was a great come back for them, getting across that this brand is not just for old men – more spicy men!

Thanks for reading my blog, please share your comments about your social media ‘Do’s & Don’ts’ or have you seen anything about social media that has shocked you or made you smile, we would like to hear your stories!

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Social Media be part of the Marketing Revolution!

26 October 2011

Social Media Marketing Revolution

Social Media – So where did it all begin? Do you remember ‘SixDegrees’ in the late 1990’s, I can’t say it was really that popular but the concept was ‘six degrees of separation’ on the basis of linking people together in terms of who knew each other, but the bulk of credit really comes down to a site called ‘Friendster’ that was launched in 2002, (this site is still active as a social gaming site after it was re-designed). Then sites like MySpace and LinkedIn followed. It was however the launch of Mark Zuckerburg’s Facebook in 2004 that really set the social media world on course.

Today Facebook and Twitter dominate the social space with other social media net working sites creating a buzz as social networking is constantly on the move. Recent trends also mean that cross platform networking has become an essential part of us expanding our social networking online. The landscape is also changing with social media application based sites like ‘Foursquare’, where they enable you to use the GPS location to ‘check in’ and show your friends where you are on the map!

This video, if you haven’t already seen it is well worth watching as the facts really hit home the enormity of social media today for instance if Facebook were a country it would be the world’s 4th largest.

Facebook penetration in the world

Some social media interesting facts for you:

  • People spend over 500 billion minutes per month on Facebook
  • The average Facebook user has 130 friends
  • People that access Facebook via mobile are twice as active than non-mobile users (think about that when designing your Facebook page)
  • The average Facebook user is connected to 60 pages, groups and events
  • There are more than 1 million entrepreneurs and developers from 180 countries on Facebook
  • Twitter gets more than 300,000 new users every day.
  • Twitter receives 180 million unique visits each month
  • Twitter started as a simple SMS-text service
  • LinkedIn is older than Facebook, Twitter and YouTube, having been created on May 5 2003
  • The very first video uploaded on YouTube was called “Me at the Zoo”, on 23rd April 2005

Social Media in Business

Two years ago social media was very new for companies to know really what to do with social media in their marketing strategy. Today it is still very new but we are embracing it more and we are not being so scared of it. No longer are we saying ‘Quick our competitors are doing it we must do it! NOW!!’ We are asking questions of why we want to do it and what we actually want to gain from this. Eg –

  • What are my social media objectives?
  • Do I just want to create brand awareness?
  • How do I show my ROI in terms of time and resource spend on social media?
  • How do I measure the effect of social media marketing in my business?
  • How do I integrate and manage all of my social media marketing activities?
  • How do I effectively find my target audience with social media?

These are only some of the questions that you should be asking yourself when it comes to social media in marketing and if your not – start asking!

Have a plan, build a strategy, even if your strategy is something as simple as – I want to gain more ‘Likes’ then that’s fine as a short-term strategy. This is still a brand building exercise and then once you have your followers you can build your longer-term strategy around this. Once you have a plan in place monitoring is essential to see what your customers are saying about your brand, there are lots of tools out there for monitoring social media, (not just Google social media monitoring). Radian 6, Hootsuite & Tweetdeck are just a few, this article on social media monitoring tools has reviewed some and is worth a read.

Make sure you keep an eye on what your competitors are doing, just because they are doing certain things within their marketing social media plan doesn’t always mean they are doing it well, or that that is the path for you. Keep on brand your competitors might be doing competitions or social exercises that just don’t suit or fit your brand?

The Shape of our World today and tomorrow…

These articles below are not about social media but I wanted to include them as they really made me think about the way the world is changing and how the future is shaping up in how we interact and go about our daily lives. Companies are getting smarter giving us less to do and less to think about, devices are also doing more for us – technology is going beyond anything my gran could have ever imagined! She used to be too scared to even touch the ‘Betamax’ video – incase she broke the buttons, (the buttons were bigger than the first mobile phone by the way, it would have taken a tank to do any kind of damage). All amazing stuff and where will it all end? That’s the point.. it won’t as long a we are evolving, so will social media and technology, lets not be scared of it lets get on with it! Maybe one day we will have one site that we login to that will hold every piece of information about us from medical records, our DNA to our family tree and we will login with our eye’s or finger print being scanned?

Vodafone lets customers use their mobiles to pay taxi fares.

A fingerprint reader on the Motorola Atrix allows you to unlock the phone with the swipe of a finger, ensuring can only be used by the owner, read the full article.

Have you found anything new in this blog that was useful? Please comment below, add a link to it or send the link to a friend – Many Thanks!

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