Posts by jamesmaggs

What is SEO? How to create a great business strategy: The Basics

12 April 2017

I wanted to start by covering 2 of the most common questions searched online according to results on www.answerthepublic.com: What is SEO? What is a great SEO strategy for my business? and relate them to the experiences I’ve had with a friend and colleague who runs her own online business.

Please let me know in the comments below if you find this helpful or like and share the post with your social media.  This blog follows my completion of the Search and Social Media Marketing course at The University of Salford.

What is SEO?

First of all, SEO means Search Engine Optimisation and describes how we take your business and increase your rankings on a search engine such as Google or Bing.  The aim is to bring the listing for your website or physical store to the top of the search results and ultimately increase your business revenue.

There are many different search engines worldwide, I have listed the top 2 in the western world; however, the same strategy can be used no matter which engine or device is used to find you.

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