Posts by UK Tights

Brand Pages And Why They Don’t Rank In SERPS

16 May 2014

We’ve had this problem for quite some time and many different experts on SEO don’t cover it.

If you were to search for one of our big brands in Google, let’s say Falke, what you’d get is our 3rd and 4th biggest competitors.

Our Falke page for example, is in position 104. we hold 9th position for the term “Falke Tights” with that same section, which is not bad, but the puzzling part is that we have a “Falke” section and a “Falke Tights” sections. You’d think the latter is going rank for that search term, but it doesn’t at all.

All of our competitors use links in the header and breadcrumbs, just like we do. Opensite Exporler shows just 2 or 3 internal links for these competitors, and more than 1600 from us.

Many of our brand sections rank worse than they should, such as Pretty Polly and Charnos, both brand that we sell, rank page 2 or 3 for their search terms.

Another example is Kunert from Germany, a brand with nobody else in the UK selling these items. Our section has been live for 8 years, but we can only reach 71st on Google, 1st on Bing.

We’re working on building some quality links, but competitors have very few low quality external links, only slightly better domain authority than us but they seem to rank 100 or more positions better than us on many of our brands, including our Wolford section, one of our most authoritative pages.

This might suggest there is something on our pages or something internal we’re currently doing wrong, but all our tools tell us that we are doing everything fine.

Keyword density is close to our competitors and we’ve reduced the number of products on the page. All pages ranked well before the Penguin update, and Bing still seems to like them.

The main consensus is that we have penalties form Google, but looking at our competitors link profiles we are only slightly worse, this to me means Google has penalties on some brand pages, but why as they have few or no external links.

Is it our internal linking and if so how do I sort it out?

This is really quite puzzling, and if any one has any ideas please drop me an email jonathan@uktights.com

Thanks

Jonathan
www.uktights.com

UK Tights, Building A Brand With A People Friendly Site

9 May 2014

Our Origins

The team at UK Tights has been concentrating on SEO since the first day we launched our site. Since then, we’ve run into obstacles and plenty of road blocks, but we’ve learned how to navigate these and make a success out of our website.

SEO is always going to be a difficult thing to get right. Search engines like Google make sure that not all of the requirements for a strong website are published so that people don’t engineer their sites just to get to the top of certain SERPs.

UK Tights decided that the only way to go about making a healthy website was to make small changes and wait until we saw a change in our SEO profile, measuring this using Google Analytics to see if our visitors increased and one what search terms. That way, we could effectively experiment with changes to our website and see what worked and what didn’t.

The Human Element

But really, the best indicator for finding out how a website might climb the SERPs is to look at how people react to your site when you make a change. Search engines try and make their search results as humanistic as possible, so when you make a change that people respond to positively, Google and other engines love it too. One example is bread crumbs. We added bread crumbs to UK Tights, which is a string of links that run across the top of the page so you can find your way back to larger sections when you need to.

Bread crumbs are a common feature of websites and people use them regularly to get back to where they need to go. As soon as we installed this feature, Google picked up on our change and we saw our rankings increase for those terms that were included in the bread crumbs, such as brand names that we sell.

Thinking How The Search Engine Thinks

Google have stated that they want their search engine to think as close to the way a human brain thinks as possible, so they make sure it values the same things a person would value. Write many of one keyword and Google will think you are generating spam, the same way that a person will think your article is not very enjoyable to read.

We at UK Tights found the best way to do SEO was to look at making changes that benefit our customers, especially when it comes to written content. Creating a page for a brand of items that we sold allowed people to look only at their favourite designer and the few hundred words of text at the top we used to talk about their history was something our customers loved. Search engines did too; they saw the brand page and knew we specialized in that brand and they saw that we had written about the history of the designer, so we must be an authority on the topic. This view point helped us immensely and it continues to guide the way we think. Make it easy for the customer or the reader to find what they need and you’ll be rewarded.

UK Swimwear, Putting SEO Quality First

9 May 2014

How We Started Out

UK Swimwear was started just over five years ago as a website for browsing, shopping and choosing all your items of beachwear and swimwear. Founded by the team at UK Tights, UK Swimwear was launched as a supplement to our summer business. UK Tights sees their busiest periods around Christmas, so to help bring in more business, we launched UK Swimwear.

One great part about launching a second site is that most of the lessons we learned around websites and SEO helped us to build a website’s profile immediately. But with UK Swimwear, we ran into more obstacles after our launch.

Where Things Went Wrong

Originally operating under the name UK Beachwear, our site had plenty of links from many different sites, but unfortuantely with Google’s Panda and Penguin updates, these link were deamed junk or spam. Recovering from the Penguin and Panda algorithm changes meant learning a very important lesson about SEO and how to run a business. Quality over quantity.

Many of these links came from sites with very little content and authority and we had to concentrate on dissavowing all of these before rebuilding, but once we removed a lot of this poisonous linking, our goal was to get a handful of links from only the very best sources. We moved towards the biggest fashion blogs and even the online editions of newspapers as well as .edu sites.

How UK Swimwear Recovered

These kinds of sites have immense authority with search engines and as such, they are the place to be when it comes to building your own profile on Google, Bing, Yahoo and other search engines.

After moving to a new site and starting to build from scratch, we eventually learned how to carefully curate links back to our site by offering quality content such as blog posts to our partners and we almost immediately started out with a better position than our previous site had been at in a couple of years.

UK Swimwear is continuing to climb by using this as our key strategy. We develop our site and our content carefully and instead of asking for a whole bunch of cheap links, we carefully court and talk to the big fashion bloggers to get a good and fair exchange by sending them samples or writing articles for them. This is how UK Swimwear first begin to regrow and it’s our continued strategy for the future.