Posts by Rachel Griffiths

How to manage online corporate reputation #unitedairline

13 April 2017

Corporate reputation, corporate reputation management and online reputation management are all becoming familiar terms to the world’s largest companies and their leaders. We at Reputation Consultancy are helping them to make sense of them all.

As they come to terms with the consequences of digital communications; with a new generation of connected and engaged stakeholders and with the rapid speed of online conversations, the appetite to understand, measure and manage online reputations has never been so strong.

And many are struggling.

From the corporate reputations of the FTSE 250 and the Fortune 500 to the local electrician at the end of your street, businesses across the world are waking up to the fact that reputation can make or break a brand and a business, in hours. Knowing how best to manage and measure that reputation in a digital world is now crucial for sustained success.

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