Student Accommodation in Cape Town and other South African cities is scarce. So, how does attending an Search and Social Media Marketing (SSMM) course in Salford lead to starting up a company to find student accommodation in Cape Town? And, more importantly, finding a solution to the student accommodation crisis in South Africa? What is the best way to use search and social media when starting an internet business?
If TheRoomLink was conceived on the SSMM course, it was born on a late winter’s day in a cosy hotel bar in Ilkley. We’d had a few ideas for internet businesses based around the sharing economy. The idea we liked best was flexible renting. The idea was simple. Some people have spare space; they need income and other people need accommodation.