Photography
Photography is one of our most influential assets. When choosing imagery it’s important to select high-quality, inviting photographs that accurately reflect who we are.
Photography overview
Our photography is always authentic and never staged. Whenever possible, we feature real people and experiences, always depicted with warmth and personality. Images should reflect the diverse nature of our student community.
Our photography should be bold, simple, and have one focal point. We avoid images that feel passive, are lacking in clear purpose, or have too much happening in the frame.
Our brand photo library includes a curated collection of approved imagery that reflects our photography style and quality. All images in the library have been cleared for use on our website. New images are added to the library on a regular basis, so please check back frequently.
If you need to use stock imagery, make sure that the image is a true reflection of us. Also check that the correct licenses are in place for you to use the image.
Snapshots of life
Tips for using images:
- Is it a clear, high quality image?
- Are the people engaged in the moment?
- Is the image taken from a student’s perspective?
- Do the people depicted reflect the diversity of our university community?
- Does the action look natural and unposed?
- Is the lighting warm and interesting?
- Can you get a sense of the location?
- Don’t use obvious filters, or incorporate text or other graphics.
- Don’t merge several images together to form one.
Good staff photography
Photographs of staff should be warm and natural, letting the personality of our colleagues shine through.
We should aim for expressions that are relaxed and happy, and images that communicate the informal culture at Salford. We should avoid poses that feel unnatural or staged.
Need help?
If you’ve got a question about our about using photography on our website, please contact Andrea Mcdermott at a.mcdermott@salford.ac.uk.