I have been privileged to be a part of MSc Marketing at the University of Salford Business School and I am passionate about social media. Being an international student from Nigeria I feel that it is the right place to develop my passion into a career.
Social media is gradually emerging in Nigeria, although the adoption rate is not yet at the same level as it is in the UK.
Social media marketing in bringing about a drastic change in the way that organisations engage with their stakeholders. Salford Business School introduced me to the latest thinking in the use of social media.
Why do I think it was the right move?
I’ve been studying MSc Marketing at Salford Business School for seven months now and thought it was about time to do a bit of cheerleading.
Not with pom poms or anything, but don’t they say the pen is mightier? Here are five points to prove it:
When I decided to leave my decent and not badly paid job in London to get onto a Masters marketing programme and into a load of debt, it was essential from the off that the course covered social media marketing.
Amazingly, the University of Salford was one of very few universities whose masters marketing course included a module in Search and Social Media Marketing, and this was the first thing that turned my head.
Now I’m here and studying the Search and Social Media Marketing module (#SSMMUoS), I know I made the right move. I’m even beginning to get to grips with Search Engine Optimisation (SEO)!
If you fancy an exceptional career in Marketing, Salford Business School is the place to be. I am enrolled on the MSc Marketing program. My experience so far has been awesome far beyond my expectations, studying at Salford University is an eye opener for me in the world of Marketing and business world in general as I have been able to acquire, identify and fine-tune the key skills needed for me to succeed in my career and also my personal life.
I have gained necessary skills in the area of reaching and building relationships with customers which sums up what marketing is. Marketing is an effective continuous communication about products or services to the customers. One of the key skills needed to accomplish that goal is by analyzing the consumers and to understand their purchasing behaviour. There are a thousand and one reasons that influence how customers relate to products and it is important for a competent marketer to be able to communicate value.
Welcome all allow me to take you through a journey from University of Salford MBA all the way through to working at Debt Solution Centre Limited, ‘oh’ and all the bits in between.
Who am I?
Well I’m a graduate in BSc (Hons) Biomedical Science from the University of Salford, currently working at Debt Solution Centre Limited. Avid follower/supporter of Liverpool FC and a keen traveller.
22 years of age I graduated from University of Salford in Biomedical Science in 2012. But I decided to explore other avenues and get a degree in business. Shortly after graduation I decided to pursue an MBA at the University of Salford starting September 2013 at the age of 23.
On 18 July 2014, I attended in the graduation ceremony of my friend who graduated from Salford Business School. The ceremony was located at Media City UK, which is located in the most beautiful riverside of Manchester – Salford Quays.
It makes me recall my graduation ceremony last year, as a international student, my parents haven’t got the chance to join my graduation, it was a big pity for me. But one of my best friends called Roy joined my graduation ceremony, it made me so happy and moving, because he was not an international student based in the UK. He studies in China, it’s hard to get visa for the UK, and the flight ticket is not cheap for a Chinese student.
“The only source of knowledge is experience” ~ Albert Einstein
I remember waiting anxiously for two months for the day I will embark on my journey to the UK to study for a Masters Degree at the University of Salford Business School (SBS). As an international student leaving my country for the first time to study abroad, I admit I was a bit unsure of what to expect.
To my greatest surprise and relief, I was warmly welcomed at the airport by the Student Life team and then taken straight to the school. Immediately I was plunged into the orientation madness which included the registration with the Salford Business School and I felt right at home. With much anticipation, I attended all the welcome events, went on a tour of the University of Salford and listened with great expectations at the course induction and talks from the program director emphasizing the need to attempt and submit all assignments on time. I was eager to learn more than I had heard.
The term “digital society” is a current perspective, a way of classifying this moment in time, a way of labelling technological interventions in the early 21st century. In order to achieve this understanding we require research that will help us to critically evaluate our new society. This ‘research of the digital society’ helps us to assess, to explore and to truly understand current situations. However, since the acceptance of the term “digital society”, there have been concerns about finding theoretical research frameworks that ‘fit’ the area and yet are flexible enough to be applicable for the variety of disciplines that are relevant to digital research.
Early sociology frameworks such as the socio-cultural schools of thought, had to take into account a newly changed and fast developing society. This resulted in frameworks that by their very nature had to be robust, yet had to maintain flexibility whilst taking account of changing lifestyles, changing technology and equality issues. Do new disciplines choose or formulate frameworks and if so, how does that happen? The lack of a readily available, tested, robust, theoretical model for digital research is a problem, as we have no readily available point of reference in order to grasp true meaning and implications of the subject.
Since my arrival at Salford Business School I have learned a number of things, but one stood out for me and it is one that I did not expect away from home – that is international students friendship. There are a number of fellow international students – some of my new found friends are from Nigeria, Vietnam, China and all over Europe. All of them are studying and socialising at the University of Salford – developing great friendships and we are collectively enriching our learning experience.
I have learned a lot in the formal lectures, tutorials and practical sessions, but the cultural diversity of other students studying on the same course added that unexpected extra dimension of international cultural awareness. I have made many friends and I am able to shared and experience multiple international cultures, ideas and opinions from different parts of the world.
Friendship provides harmony whilst studying, but it also offers a great resource since a number of modules during my degree rely on group work. Working in international groups allows me to develop team working abilities which are so important in today’s globalized world where business is increasingly relying on international trade.
While Gerald Ratner can always be presented to disprove the theory there is no such thing as bad publicity, the words of Oscar Wilde appeared apt when Blackburn Rovers were accused of a brand marketing faux pas on the unveiling of its new strip.
If the only thing worse than being talked about is not being talked about, Rovers’ 2014-15 kit launch certainly had tongues wagging, twitterers tweeting and Facebookers liking – even if dislike may have been the motivation behind much of the social sharing.
Enlisting “superfan” Alan “Birdy” Birkbeck, well-known among Rovers supporters, the club devised a social media inspired theme called #birdysdate to mark the kit launch. We join Birdy preparing for his date to the unmistakable tones of Barry White’s I’m Gonna Love You Just A Little More Baby.
I have to say that it is the first ever graduation that I had. I missed Middle and High School graduation due to all sorts of reasons. For me Middle and High School is just the difference between level 17th of hell and 18th of hell. Well, we did not actually have a graduation that made us feel really happy.
My undergraduate graduation at Salford Business School on Friday 18th July is where I felt that my effort during the course has been acknowledged and celebrated.
I have to admit, I really did struggle at the very beginning as I could barely follow what Dr. xxx said in the lecture. I had no friends and my parents were 5600 mile away, basically I got nothing but myself. I started to live a life myself and I think this is all common for all international students, especially Chinese students (due to all sorts of cultural reasons, not quite sure about it).