Is it ever possible to keep up with the constantly changing nature of Digital and Social Media Marketing?
The answer is – YES, with continuous professional development. This comes in many forms and for an industry that relies on online content there are plenty of online resources to keep those “grey cells” active.
One of the latest courses is a Digital and Social Media Marketing MOOC.
This most recent offering from Salford Business School (part funded by the European Union) has been developed through a partnership of universities in Europe. The partnership draws on consultation with digital marketing recruitment specialists The Candidate Ltd and the leading European Massive Open Online Course (MOOC) provider – Iversity.
On Tuesday 27th October 2015 Judge Doyle, President of the Employment Tribunals in England & Wales and a previous academic at the University of Salford, will speak at Salford Business School. He will consider how far the employment tribunals have come in the 50 years since they were first established in 1965.
How far do they remain faithful to their founding principles of being open, fair, impartial and expert? To what extent do they remain accessible, speedy, informal and inexpensive?
He will address the challenges to an accessible justice system that the employment tribunals face and look forward to how they might be modernised to ensure that employment rights are effective and enforceable in a way that does justice to both worker and employer.
As I was about to embark on my final year at university, typically, more and more graduate unemployment statistics kept creeping up. I say ‘typically’ because naturally when you don’t want to think about something there it is, constantly in front of you.
Social media was a great reminder of how tough the job market was and I always knew I had to stay ahead of my competition to stand out from the crowd.
I was always presented in class, gained 1st class marks in all my academic years, did a 12-month professional placement and had two part-time jobs in the marketing and communications field in my final year, not to mention how hard I worked on my online personal brand.
Gender representation in particular within the digital and media industries has been a hot topic of late, with much debate around diversity and inequalities within this thriving workforce. Although digital is a progressive industry that encourages equal opportunities and embraces talent rather than gender, many believe there are too few skilled female professionals.
There are gender imbalance issues across many industries, however as the digital industry is facing a massive skills shortage, perhaps more females pursuing a career in the sector is part of the solution. For example joining courses such as BSc Business Information Technology, MSc Digital Marketing or Law in Media and Digital Industries.
Here at The Candidate, we commissioned research to investigate gender representation within the thriving digital industry. Our study of 150 digital agencies in the North of England, found there were almost twice as many men employed than women. In addition, we found that there is a severe lack of females in management roles, with 156 per cent more men taking up these jobs. The situation is more severe at senior management level, with just 18 out of the 150 businesses involved in the research headed up by women.
Can a university keep up with the constantly changing digital environment? Here is industry proof – with another of our students being recognised by the industry in the Big Chip Awards 2015.
Keeping up-to-date is a challenge in the world of digital where technologies are disrupting old ways of doing things.
At Salford Business School, out students are given incredible opportunities for placements and internships. This allows students to connect with companies on various levels for mutual benefit. Companies get advice and practical help and students get the real world learning experience and skills that they need.
An excellent recent example, Business Innovation Project is with Web Shop Direct, who are an e-commerce, fashion business based in Macclesfield. Web Shop Direct have been operating since 2005 and consist of UK Swimwear and UK Tights. We were able to assist this company through our industry focused training courses and business internships.
What does Hotel Desk, is a North West UK based venue finding company, thinks about working with Salford Business School students?
Hotel Desk is a small medium-sized enterprise (SME) that has a recent experiences of Business School placements students. We have benefited from digital marketing students who made a great contribution to our business.
I am Jo Egan, Managing Director of Hotel Desk, and here are my top ten reasons why other local organisations and SMEs could also benefit from providing Business School students work placements.
Narrowing the many benefits down to just ten is the tricky bit, but here we go!
The best business school in the UK continues to impress judges and further highlighted it’s excellence when it comes to teaching and administrative support. Three Salford Business School projects were recognised by the Vice Chancellor Awards and announced at the University Day on the 16th July 2015.
Teams of academic and professional services staff from Salford Business School were awarded two Vice Chancellors Distinguished Teaching Awards and a Highly Commended Award.
These awards continue to show Salford Business School’s ambition to prepare our students for the real world. What made the school entries stand out?
British Muslims are a vibrant, youthful, high spending community who know their brands. The 3 million UK Muslims have a combined spending power of £20.5 billion contributing £31 billion to the national economy annually.
Worldwide, the 1.57 billion Muslims, make up 23% of the world population. This represents one of the fastest growing consumer markets in the world in terms of disposable income, internet penetration and mobile phone usage.
Ramadan is the most important month in the Islamic Lunar calendar. As a ninth month this year it falls between 18th June to 17th or 18th July, and is a key occasion to reach out to Muslim customers.
This year’s Salford Business School Ball took place on Friday 29th May at Hotel Football (owned by Manchester United’s Class of ’92) and was the biggest to date as it sold out with 260 people in attendance.
The Salford Business School Ball is an annual black-tie event that not only brings together final year and postgraduate students, staff, and alumni, but celebrates their success as well. However, this year the event was more spectacular than ever as Salford Business School celebrated winning Times Higher Education ‘Business School of the Year’ Award.
For those of you like myself who were very keen to attend Camp Digital and get your hands on those sort after tickets and be one of the 350 lucky people to be at the event, it must have been a disappointment if you didn’t get chance to go.
Tickets had sold out and the only option I had to attend the event was to try to sneak in or enter a competition that University of Salford were holding, where you had to come up with innovative ways of using new technology. Thankfully I was selected as one of the winners and got my hand on what felt like one of Willy Wonkers Golden Tickets!
You could also see that all those with tickets were going to make sure that they were there!