Is the Social Media Bubble about to burst?

By Nov.21, 2016

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Dr Gordon Fletcher asks is the Social Media Bubble about to burst?

Dr Gordon Fletcher asks is the Social Media Bubble about to burst?

Social Media Bubble questions resurface whenever Social Media attracts bad press. For example, claims that paid ads receive low levels of engagement, or that social media is a waste of time for marketers are contributing to this thinking.

These statements appear to have practical support. Twitter recently announced redundancies and as a result its panicked users feared that the service was shutting down. One of Twitter’s headline purchases, the video service Vine, was also recently closed. A decision that, for some, served to reconfirm their fears.

Can this combination of actions be seen as signal that the social media bubble is bursting?

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US Election prediction: Why Trump might win #USElections2016

By Nov.08, 2016

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Richard Dron tells you to trust the data and why he thinks Trump might win

Richard Dron discusses US Election predictions

Am I the only one that thinks there is chance that Donald Trump actually might win in the US Election prediction? I don’t have a crystal ball, but even with Beyonce and Jay Z’s help I am just not sure Hillary Clinton can win this week’s US presidential elections.

I have to tell you, I was thrown a few months ago with the result of the EU referendum. But, was I in denial? Were the signs not there? I went to give a talk to our MSc Digital Marketering students about analysing social media and I was asked for a prediction. I said:

At the moment it looks like leave is well ahead but there will be a swing … there is always a swing!

I had the data in front of me, visualised. The conclusions were actually obvious, and I still couldn’t see it. My lesson from #brexit is quite simple. Don’t let your mind play tricks on you and believe only what you want to be true.

Do you know why I think that we need to prepare ourselves for another shock voting result from our friends from across the pond – here are my thoughts based on Social Network Analysis (SNA) research…

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Manchester – A Global Centre of Sport

By Nov.01, 2016

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Simon Chadwick tells us about why Manchester is a Global Centre for Sport

Simon Chadwick tells us about why Manchester is a Global Centre for Sport

Many of us here around the centre of Manchester love sport. We are all different whether we are active participants, enthusiastic spectators or avid readers, sport is often an integral part of our lives. When you engage in sport, try and think about what sport really means to you, your family and friends, the place you live, your country and, indeed, the world in general. It means a lot to me, for sure!

I think that sport is one means through which health and well-being of people is improved. It is also a way of building social cohesion by bringing people together. I believe sport can help foster both community and national identities, helping generate a feel good factor among those engaged with it. What do you think?

Have you thought about how sport also creates jobs, generates income, and builds export revenues? There are marketing and commercial benefits too. How do towns and cities position themselves as being homes of sport, while countries utilise sport as a way of influencing other countries?

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Drone delivery is important #DronyMcDroneface

By Oct.21, 2016

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Dt Gordon Fletcher

Dr Gordon Fletcher

The recent announcement that the UK’s Civil Aviation Authority (CAA) will work with Amazon to test drone delivery services has been met with a series of largely negative comments. The Sun called the experiment controversial and the Telegraph implied that some testing had already occurred around the Amazon Prime Air service.

The majority of reports did successfully identify the two major limitations to the commercial use of drones. The CAA does not permit the commercial flying of drones in urban areas unless the ‘pilot’ has ‘permission to operate‘. If you want to use a drone for non-commercial work and are unsure whether you need a permission, please see a short guide for non-comercial drone flights.

This permission is by no means trivial and requires expensive training from approved providers as well as the preparation of a flight manual. Even with this permission to operate there is the second limitation that a pilot must keep visual contact with their drone at all times.

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Is your lack of experience limiting your ambition?

By Oct.04, 2016

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Yusef Essali tells you why lack of experience should not limit your ambition

Yousef Essali tells you why lack of experience should not limit your ambition

In the 2nd year of my BSc at Salford I applied for a lot of placements. Not even once did I get to the interview stage! What was I doing wrong? That was during my undergraduate degree where everyone was fairly similar in age and experience. But, when you think about  the postgrad level it gets even tougher. Suddenly you find yourself competing with peers with wider levels of experience and talent.

Why did I return straight away after graduation to start MSc International Business? One reason was the opportunity to do an internship or placement as part of my course. However, after the rejection fiasco in my Undergraduate degree I knew I needed a new approach! How could I change the playing field to my advantage, bypass the traditional recruitment process and get face-to-face with potential employers?

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Why study for an MBA at Salford?

By Sep.27, 2016

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Dr. Yvonne Moogan

Dr. Yvonne Moogan, Salford MBA Director

Why study for an MBA at Salford? Being able to assess a number of information sources and make judgement on the most appropriate course of action for your organisation is just one of the key skills that a Salford MBA graduate will develop.

To be relevant to the business world the Salford MBA programme itself is constantly reviewed and aligned to the needs of organisations. The latest Salford MBA course revisions ready for September 2016 intake make our Salford MBA programme up to date by focusing on these factors:

All Salford MBA modules are now specific to MBA students so that these are no longer shared with MSc students on other programmes. This change increases time when MBA students can learn from one another and gives each intake a distinct group identity and forges your contacts beyond the course timelines and helps for you establish long term business networks.

All modules are core except for the pathways in Digital Business, Sports Business and Executive Education Leadership. The assessment process comprises assessment portfolios without any exams. The teaching is made even more industry linked by all modules including company visits, monthly guests talks followed by individual personal development review sessions with MBA director and most interesting is the International trip which shows an insight into an international market.

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The Science behind the Sports Analytics Machine

By Sep.20, 2016

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Ian McHale, Professor of Sports Analytics

Ian McHale, Professor of Sports Analytics

Now that SAM’s predictions for Premier League matches are on the BBC website every week, I am getting asked three questions a lot:

  1. What is SAM?
  2. How does SAM work?
  3. Is SAM any good?

In this blog I hope to give pretty simple answers to these questions, and point the interested reader in the right direction to get more information.

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Great reasons to attend Creative Entrepreneur 2016

By Sep.08, 2016

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Alex Fenton, Co-Producer of Creative Entrepreneur explains why you should attend our industry collaboration event

Alex Fenton, Co-Producer of Creative Entrepreneur explains why you should attend our industry collaboration event

Have you heard of Creative Entrepreneur 2016? It is Salford Business School’s industry collaboration event! Here at Salford Business School, industry collaboration is really important. We really want to make sure our teaching is real-world relevant and that our graduates are as employable as possible.

How do we do this? How do we create a bridge between theory and practice? Creative Entrepreneur is one of the ways! This will be our third year of holding the event at MediaCityUK and we hope, once again, to grow. I am always amazed by the generosity and wealth of talent of the range of industry experts, students, alumni and organisations involved each year. 2016 promises to be bigger and better than ever!

At the event you will meet young entrepreneurial students as well as staff and businesses from nearby and further afield. Join us at MediaCityUK on Wednesday 23 November from 9.00am to 5.00pm. The programme and registration for the 2016 event is now open. But, before you signup here is a taste of some reasons you should come to Creative Entrepreneur 2016.

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Startup entrepreneur journey

By Aug.31, 2016

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Adam Mitcheson, BSc Business Management Studies, 2008, CEO & Founder my2be

Adam Mitcheson, BSc Business Management Studies, 2008, CEO & Founder my2be

My startup entrepreneur journey started when I went to University almost by accident! After leaving school, the job I went into required me to attend University of Salford one day a week. I soon realised that neither the job nor the course were a good fit for me, but still didn’t really know what I wanted from a career. So I decided to switch courses to a Business Degree and go full time, to keep my options open whilst I tried to work out what it was I wanted to do.

I graduated in the summer of 2008, however, that same summer the global recession hit and the graduate market collapsed. I couldn’t get near anything I wanted to do and went through a variety of soul destroying interviews with bogus companies that were springing up, as well as odd jobs. In 2010 I turned towards finance, something I’d actively tried to avoid, finding myself a job with BNY Mellon in Manchester.

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How to stand out from the crowd and land your dream job!

By Aug.24, 2016

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Karl Chevalier

Karl Chevalier

For me, leaving University was one of the hardest challenges I have had to face so far. Having previously studied at a small independent faith school with a population less than that of a coal miner’s convention – it was hard to embrace the fact I would be competing for a place in this crowded digital environment. With hundreds of people graduating alongside me in Greater Manchester alone, and an extra few hundred graduating each year thereafter what are the chances of me being noticed? How would I ever stand out from the crowd and land my dream job?

Thousands of pounds and several hundred caffeine induced beverages later and I found myself standing looking deep in to this digital precipice with an abundance of career options available. A fantastic new parachute-shaped degree strapped to my back – but is a degree alone enough to stand out from the crowd and help land your dream job?

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