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Meet the expert

Ever wondered who the team behind Salford Business School really are? Find out and hear from our academics on their fields of expertise, and how they could help your business.

Geoffrey Evans smiling towards the camera in the middle of a dark blue background.

Meet the expert: Geoffrey Evans

Geoffrey Evans is a Programme Leader and Senior Lecturer in Accounting and Finance at Salford Business School. With a strong background in teaching and employer partnerships, he helps students become career-ready. His research focuses on how placement years benefit students – especially those from lower socio-economic backgrounds – and how employers gain from engaging with talented graduates.

Meet the expert: Dr Amir Khan

Dr Amir Kahn is a Lecturer in Digital Marketing at Salford Business School. His academic journey is shaped by early family influence, industry experience in marketing and a strong interest in consumer behaviour and digital transformation. He brings a blend of professional practice and research insight into his teaching, with a focus on preparing students for the evolving marketing landscape.

A photo Dr Zeeshan Syed posing towards the camera in the middle of a dark blue background graphic

Meet the expert: Dr Zeeshan Syed

Meet Dr Zeeshan Syed, Lecturer in Finance, Programme Leader for Financial Technology and Director of International Recruitment here at Salford Business School. After starting as a seminar tutor, Zeeshan discovered he has a talent for turning ‘daunting’ financial terms into clear, accessible information for students.

Photo of Dr Divya Patel in the middle of a blue background.

Meet the expert: Dr Divya Patel

Meet Dr Divya Patel, Lecturer in Business Strategy at the University of Salford. Based in Salford Business School, Divya brings a strong focus on responsibility, sustainability and ethics into both her teaching and research.

Meet the expert: Dr Yajie Chen

Meet Dr Yajie Chen, Lecturer in Digital Marketing at the University of Salford. Yajie brings a strong focus on digital platforms and consumer behaviour into his teaching, supporting students to develop the skills and insight needed for modern marketing roles.

Meet the expert: Dr Jean Bessala

Dr Jean Bessala is a Lecturer in Finance at Salford Business School. His journey into academia was shaped by early exposure to teaching and research, alongside a long-standing interest in finance and industry. Having completed both his master’s and PhD at Salford, Jean’s work reflects the University’s strong focus on practical learning, student development and regional impact.

Neetu Sharma MTE

Meet the expert: Dr Neetu Sharma

Dr Neetu Sharma is a Lecturer in International Business at Salford Business School. After taking a career break to raise her family, Neetu returned to education and discovered a passion for academia that has shaped her work ever since. Her teaching and research are rooted in sustainability, inclusion and global perspectives, and her experiences reflects the supportive and flexible environment at the University of Salford.

Meet the expert - Andrea Genovese (1)

Meet the expert: Professor Andrea Genovese

Professor Andrea Genovese is Professor of Circular Economy at Salford Business School. His work sits at the intersection of supply chains, sustainability and wider economic systems, with a strong focus on real-world impact. With a background in quantitative methods and operations research, Andrea’s academic journey has been shaped by a long-standing interest in how production systems function, and how they might be reimagined for a more sustainable future.

Meet the expert - Matthew Allen

Meet the expert: Matthew Allen

Matthew Allen is a Lecturer in Economics at Salford Business School. His journey into academia didn’t follow a traditional route. From working in industry to leading innovative teaching that uses virtual reality and simulation spaces, his story reflects the University of Salford’s focus on opportunity, practical learning and making ideas happen.

Dr Kate Han

Meet the expert: Dr Kate Han 

Meet Dr Kate Han, Lecturer in Information System and Digital Business here at Salford Business School. From completing her PhD followed by a research fellowship, she acquired a keen interest in researching data science, automation, scheduling, and transportation simulation and optimisation.