Welcome
Welcome to the Salford Business School blog, a place where business and the community meets academia. It is a supportive environment of academic curiosity and exploration, which embraces innovation and business collaboration. Together we can exploit and explore new opportunities by delivering innovation through research and knowledge exchange.
We post items in three main categories: news, expert comment and our meet the expert series, through which we profile our expert voices within the School, plus collaborate with businesses on joint content, demonstrating how we work in partnership for success. Content also encompasses our growing portfolio of podcasts which includes:
- Business Disrupted
- HR Unpacked
- Innovation in Financial Inclusion
- Talking COP
- Spotlight: In Conversation with…
- Belonging in a Business School: Life at Salford
- Knowledge Exchange: Deep Dive
Our industry partnerships and the excellent work at our Centre for Sustainable Innovation offers businesses the chance to access world-leading expertise from our impressive roster of academic colleagues. You can find out more about the Centre for Sustainable Innovation by clicking the button below.
If you have an idea for our blog, whether you’re a colleague, business or alumni, please email communications@salford.ac.uk in the first instance.
Take a look around and explore the content from Salford Business School.



Latest posts
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From data to decisions: using gamification to teach carbon awareness
Dr Divya Patel, Lecturer at Salford Business School, recently presented her research at the International Active Learning Conference 2025, sharing innovative teaching practice in sustainability education. Her paper, ‘Game-based carbon learning: how gamification enhances sustainability education’, explored how interactive tools can improve learner engagement and deepen understanding of climate issues. The conference brought together educators…
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Exploring ESG (environmental, social and governance), financial performance and social media influence
Salford Business School’s Lecturer in International Business, Dr Neetu Sharma, recently presented her co-authored research paper, ‘Bridging ESG, Financial Performance, and Social Media Influence: Unpacking Parent-Subsidiary Firms Dynamics for Sustainable Development’, at the 2025 Academy of Marketing Conference, held at University College Cork, Ireland. The paper was co-authored with Dr Amir Khan, Lecturer in Digital Marketing at…
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Meet the expert: Paul Walters
Meet Paul Walters, Lecturer in Business Management with Sport here at Salford Business School, as well as a seasoned events consultant who has worked across the globe covering many world-renowned, large-scale events. After graduating from the University of Salford with a degree in Architecture, his career took an unexpected turn and led him to managing…

