Have you heard about digital business transformation? Here at Salford we have and we want to be part of the process that helps transform your digital businesses. Do you want to know how our students work with internal and external partners?
I am Dr Yun Chen and I run two modules working closely with industry bringing our undergraduate students within the digital business transformation process. My Mobile App Development module is a great example. This year our students developed real applications and more importantly, they worked with our established industry partners Apadmi and Sigma too benchmarking their skills against industry standards.
Could your business benefit from a number of fresh pairs of eyes looking at your app development project needs? Like you, I know that mobile devices are one of the most popular channels that help people engage people with digital businesses activities. This means it is really essential now to make sure that students understand not just the mobile technologies and theories of design but also its implementation in the real world. Let me tell you more about how Salford Business School does this.
“The rise of fractal politics” was first submitted to the Nine Dots Prize in response to the question, “Are digital technologies making politics impossible?” The essay was written as a thought piece prior to the announcement of the 2017 UK General Election.
In this essay “the rise of fractal politics” describes the current state of development in advanced capitalist economies. This is a development that has been accelerated by digital technologies while also describing wider ranging changes in contemporary society and politics (Marcuse 2002). Equally, many of these social and political changes have themselves become possible because of digital technologies (Rosa 2013). This is the ever-present reminder that technology is both a product of the society that produces it and a key agent for its change (Laszio 1992).
Rosie Allen, 2013 BA Leisure and Tourism Management graduate and Mazen Bashraheel, 2014 BSc International Business Management graduate both secured places on the Campus Living Villages (CLV) Graduate Trainee Scheme and have since gone on to further employment. Here they draw on their experience to offer hints and tips on securing a graduate vacancy.
In 2015 there were a reported 19,673 graduate vacancies, and 2.2 million graduates across the UK. So securing a graduate placement – impossible right? No! Surprisingly more than 1,000 of those vacancies went unfilled Read more…..
This year has offered some dramatic lessons in the power of social media. Twice, people have confounded predictions to vote for ideas which have targeted emotional responses.
Now we have President Donald Trump, and the UK Government scrambling to navigate a path out of the European Union.
As 2016 draws to a close, a shooting in Washington at a pizza restaurant – the so-called pizzagate incident – exposed just how dangerous and how effective those emotional appeals on social media can be.
Salford Business School lecturer Dr Peter Reeves writes on the importance and recent evolution of political marketing, and how the strategies employed by key players could be even more influential in 2017.
I have been busy over the last year or so working on a very special political marketing project.
I have been Guest Editor for a Special Issue of the Journal of Customer Behaviour.
The topic of the special issue has been on political marketing: voters, political parties, candidates and elections.
Social Media Bubble questions resurface whenever Social Media attracts bad press. For example, claims that paid ads receive low levels of engagement, or that social media is a waste of time for marketers are contributing to this thinking.
These statements appear to have practical support. Twitter recently announced redundancies and as a result its panicked users feared that the service was shutting down. One of Twitter’s headline purchases, the video service Vine, was also recently closed. A decision that, for some, served to reconfirm their fears.
Can this combination of actions be seen as signal that the social media bubble is bursting?
Am I the only one that thinks there is chance that Donald Trump actually might win in the US Election prediction? I don’t have a crystal ball, but even with Beyonce and Jay Z’s help I am just not sure Hillary Clinton can win this week’s US presidential elections.
I have to tell you, I was thrown a few months ago with the result of the EU referendum. But, was I in denial? Were the signs not there? I went to give a talk to our MSc Digital Marketering students about analysing social media and I was asked for a prediction. I said:
At the moment it looks like leave is well ahead but there will be a swing … there is always a swing!
I had the data in front of me, visualised. The conclusions were actually obvious, and I still couldn’t see it. My lesson from #brexit is quite simple. Don’t let your mind play tricks on you and believe only what you want to be true.
Do you know why I think that we need to prepare ourselves for another shock voting result from our friends from across the pond – here are my thoughts based on Social Network Analysis (SNA) research…
Many of us here around the centre of Manchester love sport. We are all different whether we are active participants, enthusiastic spectators or avid readers, sport is often an integral part of our lives. When you engage in sport, try and think about what sport really means to you, your family and friends, the place you live, your country and, indeed, the world in general. It means a lot to me, for sure!
I think that sport is one means through which health and well-being of people is improved. It is also a way of building social cohesion by bringing people together. I believe sport can help foster both community and national identities, helping generate a feel good factor among those engaged with it. What do you think?
Have you thought about how sport also creates jobs, generates income, and builds export revenues? There are marketing and commercial benefits too. How do towns and cities position themselves as being homes of sport, while countries utilise sport as a way of influencing other countries?
The recent announcement that the UK’s Civil Aviation Authority (CAA) will work with Amazon to test drone delivery services has been met with a series of largely negative comments. The Sun called the experiment controversial and the Telegraph implied that some testing had already occurred around the Amazon Prime Air service.
The majority of reports did successfully identify the two major limitations to the commercial use of drones. The CAA does not permit the commercial flying of drones in urban areas unless the ‘pilot’ has ‘permission to operate‘. If you want to use a drone for non-commercial work and are unsure whether you need a permission, please see a short guide for non-comercial drone flights.
This permission is by no means trivial and requires expensive training from approved providers as well as the preparation of a flight manual. Even with this permission to operate there is the second limitation that a pilot must keep visual contact with their drone at all times.
In the 2nd year of my BSc at Salford I applied for a lot of placements. Not even once did I get to the interview stage! What was I doing wrong? That was during my undergraduate degree where everyone was fairly similar in age and experience. But, when you think about the postgrad level it gets even tougher. Suddenly you find yourself competing with peers with wider levels of experience and talent.
Why did I return straight away after graduation to start MSc International Business? One reason was the opportunity to do an internship or placement as part of my course. However, after the rejection fiasco in my Undergraduate degree I knew I needed a new approach! How could I change the playing field to my advantage, bypass the traditional recruitment process and get face-to-face with potential employers?