Salford Business School

What is #PUPRU?

The Pop-up Research Unit (PUPRU) is a bespoke robust mobile display space intended for regular ad-hoc installation. It can pop-up in a range of public spaces including the high street, inside shopping malls, in the foyer of business premises, and at education institutions (primary schools, high schools, universities etc.) The digital revolution has significantly impacted […]

#Ramadan marketing ideas: how Muslims can be lucrative for your business

British Muslims are a vibrant, youthful, high spending community who know their brands. The 3 million UK Muslims have a combined spending power of £20.5 billion contributing £31 billion to the national economy annually. Worldwide, the 1.57 billion Muslims, make up 23% of the world population. This represents one of the fastest growing consumer markets […]