Posts tagged: Engagement

Blogging for business: #SalfordBSchool at the finals of the #UKBA16

6 January 2016
Spiros Kontogiannis

Spiros Kontogiannis – MSc Marketing Alumnus

What did an MSc Marketing student do two years ago? The first blog post went live on this blog and at the time, I was a Marketing student working on my internship at Salford Business School. I was practising my business blogging skills by helping to develop a strategy for the Business School blog.

Now, fast forward two years and the blog has been nominated for the UK Blog Awards 2016 and has over 110 authors, 157 blog posts, resulting in over 100k page-views from global readership of 202 countries. And what about myself? Well, the internship at Salford Business School helped me to get a job in the industry – I now work as a Content Strategist at customedialabs.

So, my internship has made a direct impact on my career choice – and the content shared on the blog has triggered wider social media conversations on multiple social media channels – Twitter, LinkedIn, YouTube – helping other students, academics and business owners to learn and further refine their understanding of blogging for business purposes.

At the outset an important role for the blog was to allow academics to share research findings, current students to share their views and develop their own business blogging skills as well as alumni – like myself now – to come back to school and share my business experience after graduation and keep in-touch with the #SalfordBSchool community. Has this vision materialised?

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