Exploring ESG (environmental, social and governance), financial performance and social media influence
Salford Business School’s Lecturer in International Business, Dr Neetu Sharma, recently presented her co-authored research paper, ‘Bridging ESG, Financial Performance, and Social Media Influence: Unpacking Parent-Subsidiary Firms Dynamics for Sustainable Development’, at the 2025 Academy of Marketing Conference, held at University College Cork, Ireland. The paper was co-authored with Dr Amir Khan, Lecturer in Digital Marketing at […]