Football

European Super League and social media – they think it’s all over

Thanks go to Wasim Ahmed and Guilherme Guimarães for their contributions to this article. At Salford Business School we have a strong research network and teaching interests and expertise in social media, the experience economy and sport. When the ‘European Super League’ concept reared its head again on 18th April 2021, it created an amazing wave of […]

Is #MANUTD the most dominant English football team of all time?

Since the foundation of the Football League in 1888, 23 clubs have been champions of the top division in English football. Some were single-season wonders, while others enjoyed more sustained success. As the Director of the Centre for Sports Business at Salford Business School, and Chair of the Royal Statistical Society’s sports section, I have developed a mathematical method for […]