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What is digital business?

13 June 2014


The digital economy is rapidly growing. At the core of this ‘new’ economy is digital business, its practices, business models and engagement with consumers. But what is digital business? Using LEGO® SERIOUS PLAY® we asked nine members of the Centre for Digital Business to describe what they mean when they discuss digital business.

Not surprisingly digital business means different things to all of the Centre members. Reassuringly though there were some points of consistent common agreement. For our Centre members, digital business is the use of human resources and information communication technology to drive communication and interactions to effectively deliver business services and products.

Put more broadly…

“A digital business sustainably integrates human resources and contemporary digital technologies to create value for the business and its customers”.

So, how did our Centre members individually define digital business?