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Expert Commentary

In the world of business, things are constantly changing. Our expert academics explain and give their views on the latest hot topics from the worlds of law, business, HR, finance, retail and much more.

DeepSeek

Expert comment: DeepSeek release

In response to DeepSeek’s release and its subsequent impact on the US stock market, plus global tech, the University of Salford's Dr Richard Whittle shares his thoughts. 

AI

Expert comment: AI action plan

In response to the Prime Minister unveiling the UK's AI (artificial intelligence) action plan, the University of Salford's AI experts, Dr Gordon Fletcher and Dr Richard Whittle, share their thoughts.

Biodiversity

Five predictions for a sustainable 2025

Dr Silvia Tedesco, Associate Professor of Sustainability at the University of Salford’s Centre for Sustainable Innovation, shares her trend predictions for a greener 2025.

AI

Exploring the complexities of AI adoption at the 2024 Saudi Conference on Information Systems

Earlier this month, the University of Salford’s Lecturer in Digital Business and Information Systems, Dr Mohammed Albakri, presented his research at the 1st Saudi Conference on Information Systems. Mohammed’s presentation centred on "regional analysis of the AI adoption paradox from multiple perspectives," and delved into a systematic review of global AI adoption.