Should you be joining the Kill the Bill #heartunions campaign? What is the outlook for The Conservative Government’s Trade Union Legislation and its implications? Even though strike levels in the UK have fallen to their lowest ever historical levels, the far reaching effects of recent strike action (notably within the public sector) has provided the […]
Camp Digital 2016, run by digital UX specialists Sigma, is back for its 5th year. And this time it has launched its very own Rising Stars Fund to give students from universities in the North West the chance to attend for free. Camp Digital will gather together 500 people from the digital, design, and user […]
How can a business school teach entrepreneurship? Can you learn how to develop a business model or a marketing plan from a book? Meeting and hearing from successful international entrepreneurs sharing their real life stories, gaining feedback on ideas and establishing new links are all great ways to learn about entrepreneurship and grow your network. At Salford we recognise […]
What did an MSc Marketing student do two years ago? The first blog post went live on this blog and at the time, I was a Marketing student working on my internship at Salford Business School. I was practising my business blogging skills by helping to develop a strategy for the Business School blog. Now, […]
Becoming a remote working organisation wasn’t an active decision initially but when we set up the business we worked remotely from time to time. When we realised how this was positively affecting our work we decided it was the best route for us as a business. At the start, when we were just a team […]
The Northern Powerhouse is as much a marketing slogan as a description of a political or economic reality. But as with all marketing, once an idea is established in the public’s consciousness, it may in fact magically become something more concrete. As Machiavelli said: ‘Tell the people you are the prince – and you are […]
Salford Business School and The Candidate Ltd have been short-listed by the Northern Digital Awards 2016. This recognition in the category of “Digital Marketing Campaign – Third Sector” is for the success with student recruitment to the free Massive Open Online Course (MOOC) which is part of an international collaboration developing Digital and Social Media […]
A Digital marketing strategy is critical for organisations operating in markets with high Internet penetration. However, one of the challenges in digital marketing is that it is based on communications using technologies where hardly a week goes by without a search engine ranking algorithm update or a social network update. Keeping track of the technical […]
Black Friday strikes again. The post-Thanksgiving day of shopping discounts is a recent US export and retailers are rolling them out once more. Last year saw crowds of shoppers quite literally battling for the bargains to be had. Retailers will be hoping that the upward trend in Black Friday sales will continue. The “holiday” made […]
The Pop-up Research Unit (PUPRU) is a bespoke robust mobile display space intended for regular ad-hoc installation. It can pop-up in a range of public spaces including the high street, inside shopping malls, in the foyer of business premises, and at education institutions (primary schools, high schools, universities etc.) The digital revolution has significantly impacted […]