Salford Business School lecturer Dr Peter Reeves writes on the importance and recent evolution of political marketing, and how the strategies employed by key players could be even more influential in 2017. I have been busy over the last year or so working on a very special political marketing project. I have been Guest Editor for […]
Social Media Bubble questions resurface whenever Social Media attracts bad press. For example, claims that paid ads receive low levels of engagement, or that social media is a waste of time for marketers are contributing to this thinking. These statements appear to have practical support. Twitter recently announced redundancies and as a result its panicked users […]
Am I the only one that thinks there is chance that Donald Trump actually might win in the US Election prediction? I don’t have a crystal ball, but even with Beyonce and Jay Z’s help I am just not sure Hillary Clinton can win this week’s US presidential elections. I have to tell you, I […]
Many of us here around the centre of Manchester love sport. We are all different whether we are active participants, enthusiastic spectators or avid readers, sport is often an integral part of our lives. When you engage in sport, try and think about what sport really means to you, your family and friends, the place you live, […]
The recent announcement that the UK’s Civil Aviation Authority (CAA) will work with Amazon to test drone delivery services has been met with a series of largely negative comments. The Sun called the experiment controversial and the Telegraph implied that some testing had already occurred around the Amazon Prime Air service. The majority of reports did successfully identify the […]
In the 2nd year of my BSc at Salford I applied for a lot of placements. Not even once did I get to the interview stage! What was I doing wrong? That was during my undergraduate degree where everyone was fairly similar in age and experience. But, when you think about the postgrad level it gets even tougher. Suddenly […]
Why study for an MBA at Salford? Being able to assess a number of information sources and make judgement on the most appropriate course of action for your organisation is just one of the key skills that a Salford MBA graduate will develop. To be relevant to the business world the Salford MBA programme itself […]
Now that SAM’s predictions for Premier League matches are on the BBC website every week, I am getting asked three questions a lot: What is SAM? How does SAM work? Is SAM any good? In this blog I hope to give pretty simple answers to these questions, and point the interested reader in the right […]
Have you heard of Creative Entrepreneur 2016? It is Salford Business School’s industry collaboration event! Here at Salford Business School, industry collaboration is really important. We really want to make sure our teaching is real-world relevant and that our graduates are as employable as possible. How do we do this? How do we create a bridge between […]
My startup entrepreneur journey started when I went to University almost by accident! After leaving school, the job I went into required me to attend University of Salford one day a week. I soon realised that neither the job nor the course were a good fit for me, but still didn’t really know what I […]