Thanks go to Wasim Ahmed and Guilherme Guimarães for their contributions to this article. At Salford Business School we have a strong research network and teaching interests and expertise in social media, the experience economy and sport. When the ‘European Super League’ concept reared its head again on 18th April 2021, it created an amazing wave of […]
Salford Business School’s research is setting a path to shape thinking and the application of technology in a post-pandemic and post-Brexit world. Our aim is to create business school research and solutions for the myriad challenges of Industry 4.0 and the ethical and legal issues facing society. Our research acts as the integrator for a […]
What are the post-covid supply chain trends that will remain after we finally unlock? This is a question of great interest to me as we reach the 23rd of March 2021, the anniversary of the UK’s first lockdown. You might remember, like me, how the Supply Chain was one of the first things to be […]
Have you heard about digital business transformation? Here at Salford we have and we want to be part of the process that helps transform your digital businesses. Do you want to know how our students work with internal and external partners? I am Dr Yun Chen and I run two modules working closely with industry […]
“The rise of fractal politics” was first submitted to the Nine Dots Prize in response to the question, “Are digital technologies making politics impossible?” The essay was written as a thought piece prior to the announcement of the 2017 UK General Election. Fractal Politics In this essay “the rise of fractal politics” describes the current state […]
Rosie Allen, 2013 BA Leisure and Tourism Management graduate and Mazen Bashraheel, 2014 BSc International Business Management graduate both secured places on the Campus Living Villages (CLV) Graduate Trainee Scheme and have since gone on to further employment. Here they draw on their experience to offer hints and tips on securing a graduate vacancy. In […]
This year has offered some dramatic lessons in the power of social media. Twice, people have confounded predictions to vote for ideas which have targeted emotional responses. Now we have President Donald Trump, and the UK Government scrambling to navigate a path out of the European Union. As 2016 draws to a close, a shooting […]
Salford Business School lecturer Dr Peter Reeves writes on the importance and recent evolution of political marketing, and how the strategies employed by key players could be even more influential in 2017. I have been busy over the last year or so working on a very special political marketing project. I have been Guest Editor for […]
Social Media Bubble questions resurface whenever Social Media attracts bad press. For example, claims that paid ads receive low levels of engagement, or that social media is a waste of time for marketers are contributing to this thinking. These statements appear to have practical support. Twitter recently announced redundancies and as a result its panicked users […]
Am I the only one that thinks there is chance that Donald Trump actually might win in the US Election prediction? I don’t have a crystal ball, but even with Beyonce and Jay Z’s help I am just not sure Hillary Clinton can win this week’s US presidential elections. I have to tell you, I […]