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Posts tagged: Corporate Strategy

Family business: key challenges and opportunities

14 April 2014
Family business

Family business

This Massive Open Online Course (MOOC) considers some of the key challenges and opportunities facing family business.  In particular we will look at…

  • Branding
  • Marketing
  • Leadership
  • Place of family business within the wider business environment

What makes family business different to other businesses? The starting point is a definition of a family business and some examples. This information is presented by Business Information Technology students from Salford Business School.