Family business

This Massive Open Online Course (MOOC) considers some of the key challenges and opportunities facing family business.  In particular we will look at…

• Branding
• Marketing
• Leadership
• Place of family business within the wider business environment

What makes family business different to other businesses? The starting point is a definition of a family business and some examples. This information is presented by Business Information Technology students from Salford Business School.

Read more…..