Data Analytics

Supply chain resilience: predictive analytics within retail supply chains

Today, firms within supply chains operate in a turbulent and uncertain environment susceptible to disruption. The intention to understand how firms could manage disruptions and build supply chain resilience in order to mitigate the impact of disruptions has been at the forefront of research. Emergency situations and how supply chains are challenged Within retail supply […]

Back to School to Get Better Data Analytics

The UK’s digital advertising spend reached a new record in 2013, valued at £6.3 billion. This double digit growth of 15.2%, highlighted in the study done by Internet Advertising Bureau and PricewaterhouseCoopers, is just one of many indicators showing a rapidly expanding industry. In such a competitive market, evidence based decision making is paramount. Every brand is […]