This year has offered some dramatic lessons in the power of social media. Twice, people have confounded predictions to vote for ideas which have targeted emotional responses. Now we have President Donald Trump, and the UK Government scrambling to navigate a path out of the European Union. As 2016 draws to a close, a shooting […]
You may well be wondering why a nurse has been invited to blog for Salford Business School, I asked the same question until I recognised that using social media in nurse education is part of our business. As a lecturer in children’s nursing, I am also part of the fitness for professional practice team and […]
Is it ever possible to keep up with the constantly changing nature of Digital and Social Media Marketing? The answer is – YES, with continuous professional development. This comes in many forms and for an industry that relies on online content there are plenty of online resources to keep those “grey cells” active. One of […]