Posts tagged: digital marketing defined

Digital marketing: definition and relevance for today’s business

16 April 2014
digital marketing

Digital Marketing

Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing  and its relevance to business. We will look at the following issues:

  • Digital marketing
  • Differences between digital and physical marketing
  • Content and customer experience
  • Digital marketing and consumer platforms
  • Search Engine Optimisation (SEO) technique

This course was developed by students on the Business Information Technology programme.

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