University of Salford, Manchester Salford Business School logo

Posts tagged: Finding your purpose

Finding your purpose: entrepreneur’s journey of self discovery

4 March 2015
Lavinia Goddard

Vinejuice founder Lavinia Goddard

Two and a half years ago I quit my safe, secure, and comfortable job as a Product Developer to embark on this crazy, roller coaster ride of an entrepreneurial journey.

It was an extremely tough decision; I’d worked in the fashion industry for approximately 10 years up to that point and was very used to my life, but I felt trapped… like there was something missing… something more for me to do.

Subsequently, I started a business partnership with a friend of mine. We’re currently working on expanding that business –  Vinejuice, which is an event promotion and media company.

Along this journey I’ve learnt a lot of things. I’ve developed new skills and applications but more importantly it’s been a journey of self-discovery, with still loads more to learn.

Here are my 3 lessons that I think are key to successfully navigating along this journey whether you’re an entrepreneur, intrepreneur, or otherwise.