Passing on the Digital Marketing Strategy Baton…
22 July 2014
Fianna Hornby, KTP Digital Marketing Executive
I have now been lucky enough to spend a year at Salford Business School, working as a Knowledge Transfer Partnership (KTP) Digital Marketing Executive. This is a position which revolves around a project between the university and their partner Pennine Telecom. In this role so far, I have researched multi-channel digital marketing strategies and I am now well on the way to implementing marketing automation within Pennine Telecom, which will give the Bury based SME a competitive advantage in the 21st Century market place.
Due to my involvement in the Knowledge Transfer Partnership, I was lucky enough to be offered a place on the university’s MSc in Marketing. As I’ve worked so closely with the business school as both a professional and a student, when I was asked to write a blog post on my ‘greatest experience’ I found the idea of choosing one quite difficult because I’ve managed to accomplish so many things.
During my time here I’ve made great friendships with both classmates and colleagues, I’ve been given incredible guidance in academia and offered invaluable opportunities which will stay with me for the rest of my life.
On reflection, one day stands out, the day I delivered my first guest lecture…
