Expanding your business online to international markets is one of the key growth areas for organisations. But how does this growth work? What skills should you and your business have in order to capitalise on this great international business opportunity?
Developing the latest skills and knowledge needed to grow a business online in international markets is the core focus for the creation of a new joint Master’s course in Digital and Social Media Marketing. This course is being developed by Salford Business School in collaboration with four European university partners, expert digital marketing recruitment agency The Candidate and international advertising agency Ilyan.com. The new course is an extension of the Salford based MSc Digital Marketing that focuses on international business.
So, what international digital marketing skills have we identified so far as important in developing your international sales growth online?